Not tested on animals, but vigorously tested on the entrepreneur! When I get product requests- and if it is a product I do not often already use, it forces me to dig deeper and explore the options.

I Love This Part Of My Work!

Like a lot of statistical equations, I start with the negative and let the experience (evidence) prove the positive.

As the founder of a vegan makeup brand, one of my influencers requested a setting powder. Very coincidentally, since I am launching a new liquid foundation collection, it seemed a very timely request!

Problem is, I don’t use a setting powder in my daily routine. So, I was literally starting at the beginning- and there is an endless choice in textures, formats, formulas and application methods.

Is a Setting Powder even necessary? This was my 1st question? Or is it just another thing to try and sell? I can be my own worse skeptic.

I was getting requests to add one to the line- so I ran my own experiment while testing new formulas. TBH, I did not use one all the time on myself- so I had to run tests to be convinced that it should be in the line up. Definitely think it makes a positive difference when I do my own testing.

So here goes, this is the test. No filters, 1 take. Same hand. I edited it down to ONE formula I finally liked- think I tested about 7 submissions.

My finding? – Foundation makeup appears to have a better look and it feels more stabilized within the setting powder.

My preference? -A super finely milled powder with a extremely firm press. Sheer shade with lightweight texture. These are my criteria for pressed powders. Definitely approved- means it’s coming soon to Mettalusso!

When a formula and product really perform, I imagine the benefits it can bring some one else.

As the business grows, I know that I will not be able to spend the same amount of time on these kinds of close knit efforts. Pushing a start up through these phases has so many moments. Hope to keep appreciating this one.