The Christine Report

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She’s vowed to quit running away. Lunah takes it on. MOMENT #3 is a special Valentine’s Edition. Mettie + Lunah’s Forever Journey. Original entertainment by Mettalusso. Metta means Love and Lusso means Luxury. Share Your Experience- Anything that you finally stood up to? How did you over come your fear?

METTALUSSO MAIN Clean Beauty CBD Creme Facial Cleanser is extremely gentle. Multi-use as a cleanser or 1 minute mask treatment. Light cream texture. The non-lather formula carefully dissolves makeup and impurities. Hydrates without leave-behind greasy feel. Natural oil complex of Macadamia, Avocado, and CBD nourishes and supports skin barrier. Vitamins D3, A and E balance and calm. Made for all genders and skin types. Natural light essence of peppermint soothes and relaxes the senses.

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Clean Beauty products are sexy! Fantastic Valentine’s Gift for Him. $29. Mettalusso Clean Beauty + Vegan formulas are maximum performance at maximum style.  MAIN Beard Oil Styles- and nourishes hair and scalp too! THC Free formula with all natural ingredients. Featherweight oil. Non greasy. Cruelty + Paraben Free.

Fantastic Gift With Purchase during February! Any purchase qualifies for a FREE MANO THC Free Hand Lotion. Performance skincare ingredients. Mettalusso. Metta means Love + Lusso means Luxury. Give the gift of Love + Luxury. Mettalusso is the World’s 1^st brand with everyday luxury products for people + pets. @ mettalusso.com

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Few know this. I was the private makeup developer that worked directly with Kat von D in creating the launch collection for Sephora. Kat and I are in Southern California, and at that time, Sephora ran operations and marketing split across the San Francisco and New York offices. Creating authentic product for a public figure requires an up close process.  A colleague recommended me to Sephora to be that up-close person with Kat. In 2008, I coordinated the creation of the Kat von D for Sephora Makeup brand. As Kat and I created the product, we circled back tightly to Sephora on every step. They would then execute on their end, and we maintained this long-distance loop until the launch collection was finalized for manufacturing.  

Working with Kat and Sephora was a phenomenal experience from all standpoints. Kat’s recent major news about moving on from Sephora ignited a flood of memories. Sephora announced that it is carrying on with the brand even without her close involvement. To make it work, Sephora restaged the KVD identity and has developed new product offerings.  Sephora continuing on without Kat is testament to the staying power of their collaboration and the enduring brand they created. Understanding the phenom requires some perspective. Way back in 2008, creating a makeup line born as a cross between a global beauty retailer and a tattoo artist starring in a cable show was a really, really big idea. There were barely any business benchmarks. Credit to Sephora for their futuristic insight. Credit to Kat for agreeing to an entirely new experience. Like most projects, there was enormous pressure to get it done. Being entrusted to get a lot done-and get it right, in an extremely short time frame- on a novel project that had tons of Sephora and LVMH corporate attention- as can be imagined, it was all quite intense. It paid off huge, as the project was the seeds of germination that led to Kendo, the LVMH division that fosters creative ideas and develops product. Kendo went on to create the Marc Jacobs makeup line and the more recent Rihanna fashion label.

Personally and professionally, the experience was incredibly positive. Kat was kind, professional, unpretentious and always accessible. She made every meeting, returned every call and always responded to her emails. She knew what she wanted and we nailed down the tightly edited launch collection in record time. I looked forward to our meetings. Most of the time, it was just the two of us and once in a while her sister, who was also her assistant then, would join in. She was equally lovely, professional and amazing.

The artistic element within the project was a key driver for success. It was also a super interesting experience. Barely able to draw a circle, I became in awe of the incredible talent required to permanently ink someone’s flesh with elaborate design.  Another poignant moment happened while we were brainstorming the packaging. Kat’s sleeve of roses is the basis of the packaging design. We needed a sketch of her rose sleeve to send to the printer for reproduction. Under ordinary business circumstances, creative requests like this typically take a week or two to produce. This was no ordinary business circumstance. Huge oversized parchment paper was on the table. While drawing, she barely broke conversation with me and during the entire process, she glanced down only occasionally. In what felt like only minutes, Kat produced several incredible black and white pencil sketches of roses that filled the parchment from end to end.  She passed them to me with extreme casualness while I stood stunned and speechless; overwhelmed by her talent. The entire project felt filled with moments like this.

From the very start, the brand and the business has been a huge success. Sephora has often quoted that it is one of their top 5 brands sold.

Their partnership was an amazing run, but change has now arrived. Kat has publicly shared that her new ventures are about moving forward professionally and personally, with her family. Kat is looking forwards. In looking backwards, I hope that Kat’s memories are as fond as mine.

Clean Beauty products are sexy! Fantastic Valentine’s Gift for Him. $29. Mettalusso Clean Beauty + Vegan formulas are maximum performance at maximum style.  MAIN Beard Oil Styles- and nourishes hair and scalp too! THC Free formula with all natural ingredients. Featherweight oil. Non greasy. Cruelty + Paraben Free.

Fantastic Gift With Purchase during February! Any purchase qualifies for a FREE MANO THC Free Hand Lotion. Performance skincare ingredients. Mettalusso. Metta means Love + Lusso means Luxury. Give the gift of Love + Luxury. Mettalusso is the World’s 1^st brand with everyday luxury products for people + pets. @ mettalusso.com

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Your fur baby sweetheart will think this is the perfect gift! Your Valentine Fur Baby! Asking you for a new treat. Mettalusso MORE Pet Collection features luxury pet items! MORE Baked Biscuits are natural blueberry flavored. Non GMO, no added sugar, and free of corn, grain, waxes and glycerin. Real organic food ingredients! They totally love, love these treats and scarf ’em right up. Low calories! Make your furry sweetheart so happy for Valentine’s!

Mettalusso is the World’s first Brand of everyday luxury products for people + pets! $12

Clean Beauty + Vegan Makeup are sexy! Mettalusso Clean Beauty + Vegan formulas are maximum performance at maximum style.  MIST is the World’s First Ever Universal Makeup Remover Formulated For Everything We Demand In Our Makeup Formulas! Also- Fantastic Gift With Purchase during February! Any purchase qualifies for a FREE MANO THC Free Hand Lotion. Performance skincare ingredients. Mettalusso. Metta means Love + Lusso means Luxury. #Valentine gift of Love + Luxury! Mettalusso is the World’s 1^st brand with everyday luxury products for people + pets. @ mettalusso.com

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Clean Beauty products are sexy! Fantastic Valentine’s Gift for Him. $29. Mettalusso Clean Beauty + Vegan formulas are maximum performance at maximum style.  MAIN Beard Oil Styles- and nourishes hair and scalp too! THC Free formula with all natural ingredients. Featherweight oil. Non greasy. Cruelty + Paraben Free.

Fantastic Gift With Purchase during February! Any purchase qualifies for a FREE MANO THC Free Hand Lotion. Performance skincare ingredients. Mettalusso. Metta means Love + Lusso means Luxury. Give the gift of Love + Luxury. Mettalusso is the World’s 1^st brand with everyday luxury products for people + pets. @ mettalusso.com

#guyshair #beard #beardlife #bearded #beardoil #beardstyle #beardgang #beardproducts #vegan #cleanbeauty #cleanskincare #cleanskincareproducts #veganlife #instavegan #valentines #valentine #valentines2020 #valentinesgiftideas #cleanbeautyrevolution #mensstyle #menshaircut #menshair

Clean Beauty products are sexy! Fantastic Valentine’s Gift for Him. $29. Mettalusso Clean Beauty + Vegan formulas are maximum performance at maximum style.  MAIN Beard Oil Styles- and nourishes hair and scalp too! THC Free formula with all natural ingredients. Featherweight oil. Non greasy. Cruelty + Paraben Free.

Fantastic Gift With Purchase during February! Any purchase qualifies for a FREE MANO THC Free Hand Lotion. Performance skincare ingredients. Mettalusso. Metta means Love + Lusso means Luxury. Give the gift of Love + Luxury. Mettalusso is the World’s 1^st brand with everyday luxury products for people + pets. @ mettalusso.com

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