Meet The Influencer Series

Meet The Influencer Series by METTALUSSO- Meet Shubhi!

METTALUSSO MEDIA Meet The Influencer Series continues as we celebrate the amazing talent we work with. Think you know influencers? Think again!  On our team is Shubhi. We don’t know how she does it all. By day, she is a computer engineer. As an influencer, she gets to share and her express her great taste and feminine style. Its a nice break outside of her male dominated industry!

Shubhi says “When you look confident, you feel confident and you inspire others to follow their own dreams”. 

We couldn’t agree more.

You can find Shubi on Instagram @shubhi209

See more at http://www.mettalusso.com

METTALUSSO is multi-media entertainment and everyday luxury product.

The NBA, Dolce & Gabbana and China Live In A Parallel Universe

The NBA and Dolce & Gabbana find themselves in a parallel universe. Offended by their advertising, Dolce & Gabbana was also banned by the Chinese government and society. It was a news story without traction much beyond fashion industry circles.  An international luxury brand having issues in China seemed far away and not very relatable.

Now that a similar situation has hit the NBA, it is massive mainstream news.

The back story: About a year ago, Dolce & Gabbana ran three 40 second advertising spots on social media. They were designed with the intent to show their love for the Chinese consumer while being irreverent and endearing. Instead, the entire country of China took them as offensive and insensitive. Within days, founders Domenico Dolce and Stefano Gabbana issued a lengthy apology on Twitter.

Stefano Gabbana and Domenico Dolce Issue Their Profound Apology

Compare this to the reaction and response by Adam Silver, NBA Commissioner.

“The long held values of the NBA are to support freedom of expression…we hope our Chinese fans and our partners in China, they will see those remarks in the context of now and a three decade, if not longer, relationship.”

Adam Silver, NBA Commissioner October 9, 2019

Two very different apology styles.

A year from now, what will this look like for the NBA?

This is Dolce & Gabbana’s reality one year later.-

The Dolce & Gabbana punishment shows in revenue, media metrics and the always-important engine of luxury status branding: celebrity pop culture. Various reports indicate that social media reach has declined by 65% and their Asian region revenue is down by as much as 25%. Dolce & Gabbana is a significant operation at $1.5B USD. By any standard, these are very real numbers. In effort to protect their global careers, US celebrities are reportedly eschewing Dolce & Gabbana’s fashion on the red carpet and earlier this year, the model in their ads issued statements of apologies and regrets.

What’s at stake-

NBA China is worth $4B USD.

The Parallel Universe of Fashion, Sports and International Relations

The cross-dynamics of all this are quite mind-blowing. The US and China trade negotiations are carrying on and the two countries are blacklisting each other’s companies. The head of the Chinese Basketball Association is Hall of Famer Yao Ming, who had played his entire US career in Houston. Unbelievably, this the same team from which the much hated tweet originated. Tencent, the Chinese streaming video platform that hosts the NBA, recently signed their contract extension for $1.5B. Now Chinese fans want refunds due to the halt. Tencent’s Music Division trades on the NYSE and it is currently in a class action lawsuit for false and misleading statements. Then, of course there is the entire reason and motivation behind the Houston coach’s tweet- Hong Kong’s social unrest and rioting.

Global Dynamics

There is much analyses and parsing of the situation. It’s all basically moot. Dolce & Gabbana apologized profusely. Adam Silver’s apology is highly conditional. Do either really matter? Following their leader in an utterly unwavering manner is bedrock to Chinese society. So, it seems that short of a complete exoneration by President Xi Jinping himself, this status will continue for both the fashion house as well as the sports franchise.  

How long it continues is the real question.

Thank You Influencers!!! MIST by METTALUSSO. Vegan Makeup Remover.

Phenomenal share and huge thanks to all of the #Influencers that worked so hard this week.

Tons of compliments on our MIST product. So many emails saying this product is a #Gamechanger for #makeup removal. Vegan and Oil Free.
So grateful. Thank you #MUA #makeupartist!
Lets celebrate this launch with a discount!

Grab your coupon here. Share It. No minimum buy. FREE SHIPPING ALWAYS!

https://mettalusso.com/discount/Love

Meet the Influencer– METTALUSSO Celebrates Influencer Series

Influencers are human too! METTALUSSO celebrates the efforts of Influencers and the work they put into putting it out there. Meet Nichole. From PA, she always dreamed of being a makeup artist and like all of us, has had to face her challenges to finish her certification program. We celebrate Nichole’s leadership and determination and the pursuit of her dreams. #MUA #makeupaddict #cosmetics #influencer #leadership #goals #motivation #beauty #luxury. Presented by METTALUSSO. Metta means Love. Lusso means Luxury.

Goop, Detox Market Give ‘Common Sense’ Rules @BeautyTechLA – FaB Event

The recent @BeautyTechLA – Los Angeles FaB Event was full of good vibes and good feedback at its second annual gathering. It was easy to enjoy the breezy late summer weather, beautiful nosh, open bar and secluded ocean-view rooftop.  The stage was set for relaxed industry camaraderie. 

@BeautyTechLA Event https://twitter.com/BeautyTechLA/status/1175854234891214848

Beauty start-ups and indie brands are hot topics. The event pressed evenly on two leading issues. For start-ups raising capital, the dedicated panelists offered detailed direction along with their humorous and humbling personal experiences.

For the consumer-minded, it was an effort to articulate a single definition of ‘clean beauty’.  Just like the term ‘natural’, ‘clean beauty’ also holds no exacting legal framework. Panelists shared their individual stories of what clean beauty means to their brand and how they authenticate that with their consumer. 

Beautiful Rooftop Venue for the @BeautyTechLA Event, photo courtesy LUK Network

In near verbal unison, Romain Gaillard, founder of The Detox Market and Elise Loehnen, Chief Content Officer, Goop, offered their guidance on the matter. They agreed that the consumer should research brands closely. They then elaborated on the extreme extent that goes into vetting the brands that they each carry. Gaillard and Loehnen stated, “…let common sense…be your best guide”, and that the consumer should look closely into all that the brand stands for.

Goop and Detox Market offer common sense and their extreme vetting as the best solutions for finding ideal ‘clean beauty’ brands, photo courtesy LUK Network
Fantastic Food and Drinks at @BeautyTechLA, photo courtesy LUK Network

The brands nodded enthusiastically and described the process as the most vigorous they had ever been through.

Although ‘clean beauty’ has no one single or legal definition, gatekeepers like Goop and Detox Market make the effort of finding it much easier.

Celebs and Fashion Pros at StyleWeekOC2019 Newport Beach, CA

Its Fall Fashion Week everywhere and even summer’s hottest day couldn’t keep any away from the Newport Beach Fashion Island X Simply #StyleWeekOC Event.

The panelist line up was quite robust. Presentations included topics and discussions on fashion, creators, stylists, podcasts, jewelry, beauty, modeling and digital marketing. It began with an interview of the super-effervescent Kat Graham, the actress well-known for her role in “The Vampire Diaries”. She is truly a role model for gratefulness and openness. Anybody would benefit from hearing about Kat’s humble childhood and how, even now, she still knows how to properly bargain shop for cool fashion in any thrift store. Her Instagram teases the upcoming release of her new movie “Cut Throat City“. The day concluded in a highlighted sit down with music artist Ashlee Simpson Ross.

Kat Graham YouTube Trailer for the upcoming Cut Throat City

Ashlee Simpson Ross wraps up #StyleWeekOC2019.

Ashlee Simpson Ross Closing Keynote for the @Simply #StyleWeekOC2019 Newport Beach, CA

Ashlee’s upbeat charm held up to the heat and somehow she was able to keep on her Pre-Fall statement jacket. Like any true fashionista, she made it look easy.

Great engagement happened during Ashlee’s audience Q&A session. We learned that she is soon launching her own brand and it will include many categories such as kid’s clothes, handbags and no doubt many other wants and necessities.

TheChristineReport caught her reveal.

Ashlee Simpson Ross Shares On Her New Brand Drop

You know that she is married to Evan Ross, son of Diana. When asked if she and Evan talk fashion, her answer was a super-major YES! The audience’s heart was then collectively moved on the detail of how Evan sometimes helps her with her makeup. If Ashlee’s eyeliner is showing a bit crooked, Evan is known to come to her aid and make any necessary adjustments. This is the support any mother with small children needs and dreams of! They are such a cute couple- would love to see that, wouldn’t you? BTW, they dropped Phases back in March, check their Twitter preview.

Being that it is Fashion Week, of course there were a couple questions on what it is like as the daughter-in-law of literally one of the world’s most important fashion icons. The questions were lovely and civilized and Ashlee genuinely answered them in the same. In all, she shared how she is constantly learning from Diana and that she’s extremely appreciative of it.

Amazing.

This event has grown every year and can’t wait to see how Fall 2020 happens in THE OC.

The entire day’s panelists are definitely worth checking out for fabulous inspo, business resources and great information. Links below so you can enjoy their work and get in touch.

•             GORJANA REIDEL – Jewelry Designer,  https://gorjana.com/

•             CASSYDY BERLINER – Influencer,  https://www.instagram.com/cassydy/?hl=en

•             LO VONRUMPF – Celebrity Stylist,  http://lvrstyle.com/

•             LINDSAY ALBANESE – Founder of TOPTOTE, https://www.lindsayalbanese.com/

•             CHARLENE ROXBOROUGH – Moderator – Stylist, https://www.charleneroxborough.com/

•             COURTNEY KERR – Influencer, https://www.kerrently.com/

•             CHRISTINE KONG – Influencer, https://www.instagram.com/dailykongfidence/?hl=en

•             OLIA MAJAD – Influencer, Esthetician & Entrepreneur, http://www.loveolia.com/

•             JOYCE BONELLI – Celebrity Makeup Artist, https://www.instagram.com/joycebonelli/?hl=en

•             DIANA MADISON – Moderator – Influencer & Entrepreneur, http://www.dianamadison.com/

•             BECCA TOBIN – Actress, https://theladygang.com/about-1

•             BRANDY PHAM – http://Planoly Founder, https://www.planoly.com/

•             CASEY ‘QUIGLEY’ GOODE – Content Creator, https://officiallyquigley.com/

•             ROCKY BARNES – Influencer & Model, https://www.instagram.com/rocky_barnes/

•             LAUREL MINTZ – Moderator – Marketing Expert & CEO of Elevate My Brand, https://www.elevatemybrand.com/about

LOVE + LUXURY FOR YOU AND YOUR PUPPY: METTALUSSO

Tamar Alexis Fleischman Lifestyle Luxury Blogger

 Tamar Alexia Fleischman

August 2019

Madam C.J. and I are just two girls trying to make it in a dog eat dog world. It’s fun and important to look your cutest doing it. Mettalusso is a tightly edited brand and blossoming media company that features important skin cosmetics and nutritious dog treats! I was happy to be hosted to experience it.

First things first, when doing your makeup: perfecting your skin. Mettalusso prides itself on luxurious formulas for everyday use. Their foundation comes in 20 shades and their pressed powder in 9. There was a trend to abandon pressed powder for a while and when they were coarsely milled and clumpy — no wonder. But Mettalusso Vegan Foundation and Finish Powder is a generously sized, super sheer powder in believable shades. It’s silky and light, lending to a consistent application. This is as finely milled as any of those “HD” type products, yet is in a convenient compact. While it has an enclosed puff, they encourage use of a brush for application.

MIST is a game changer, in that it has several uses. This spray containing aloe and chamomile, is a makeup remover for face, eyes and makeup brushes! It’s calming, fragrance free, vegan and cruelty free. For cleaning your face, just spray on any applicator (like a cotton pad or cloth) and wipe off. It doesn’t sting, feel soapy or greasy. You won’t have to tug and rub, either. For makeup brushes, they suggest a spray and wipe/dry for a quick clean, repeat applications and a hit under running water for a more thorough clean. So, use it on a quick daily basis, especially for those brushes you know you’ll be using a different color on tomorrow. So, going from pink to coral blush, beige to blue shadow, do the quick clean and dry. Do the deep cleaning on the weekend.

Mettalusso makes a blueberry crispy biscuit for dogs called MORE. It’s made from real food, wholesome ingredients, like spelt and oat flours, apple juice, blueberries, eggs, flaxseed oil and antioxidants like Vitamin E. You and I would look good eating that! Madam C.J. seems to really love them and they’ve been helping to encourage her to give up her hobby of carrying poops around. The treats do not have grain, sugar, soy, corn, GMO’s glycerin, waxes, artificial colors. They have a 10 month shelf life.

ABOUT THE AUTHOR- Tamar Alexia Fleishman has been a professional writer for over a decade. She’s interviewed A-list celebrities in music, sports, film, attended top concerts and plays, traveled to premium luxury destinations, and eaten at some of the finest restaurants out there. Additionally, she’s developed food and cocktail recipes using exquisite, gourmet ingredients. She roams to share the best the world has to offer. http://en.gravatar.com/tamarmarcopolostyle

Mettalusso is a multi-media entertainment platform and everyday luxury product. Metta means Love and Lusso means Luxury. Mettalusso products are everyday luxury and all day style at fabulous price points.

Mettalusso®

Love + Luxury™

www.mettalusso.com

Media Inquiries: christine@mettalusso.com

What is the Most Inclusive Force in the Universe? Answer: The Sun

Attention all summer weekend romantics! Question: what is probably the most inclusive force in the universe (besides LOVE)?

Answer: The sun!

All Skin Types and Colors Require SPF!

That’s right. No matter what color your skin, the sun will affect its color. The color of our skin originates from melanin. The easier term for this is pigment, which shows as the external color of our skin.  There is a special cell called a “melanocyte” that is responsible for making our “melanin”. We all have roughly the same number of melanocytes cells. But here is the difference-   while we may all have the same number of melanocytes; we do not all have the same amount of melanin. Our genes determine how much melanin the melanocyte produces.

One of the roles of melanin is to protect our skin from the sun. Think of it as a natural built-in guard to stop and slow over-exposure. The visible darkening of our skin after sun exposure is the proof that it is doing its job protecting us.  However, like anything at work, it reaches a max cap. When our natural melanin reaches its capacity, then darkening, burning, and inflammation kick in.

Does darker skin – this is skin that naturally has more melanin have greater protection from the sun?

Yes, but only to a certain point.

After the melanin reaches its capacity to absorb and protect, all skin, no matter the color, will start to suffer.

If anti-aging is a concern-for both women and men-then sun protection should be a lead move in preserving your good looks. If your overall health is a concern, well this is definitely the next-level reason to use SPF. Skin cancer, like the sun, is an inclusive concern for everyone.

“The visible darkening of our skin after sun exposure is the proof that it is doing its job protecting us.  However, like anything at work, it reaches a max cap.”

The Christine Report August 9 , 2019 http://www.thechristinereport.com

Sun over-exposure also causes, spots, inflammation and reduces the cell’s ability to retain moisture. In other words, it causes wrinkles! So, now you must spend more money on expensive skin care. It’s a vicious cycle. Stop the cycle simply by wearing sunscreen in the 1st place!

Mettalusso Media Subscribe To Receive Free Cosmetic Brush

Most Email Subscription Sign Ups SUCK! Not Mettalusso. We have #fun. Mettalusso Media- Subscribe and Get a Free #Cosmetic Brush! go to www.mettalusso.com Its Easy!!!

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You Use CBD- What Is Happening In Your Body? Does It Help?

With so much info on CBD, this series of short articles helps to break it down. This is Part 2.

So you have used or you are using some CBD product and you wonder what is really going on with your body? Maybe, so far, you feel nothing. Why? Because unlike THC, which is the compound that gets you high from Marijuana- CBD is actually supposed to be its I-have-no-sensation-cousin.

This is why CBD is legal in topical products.

You may not be feeling anything from CBD, but this doesn’t mean CBD isn’t useful.

Cannabinoid is produced naturally within our bodies!  The endocannabinoid system regulates it.

Da Vinci's Historical Image of the Human Body
Da Vinci’s Historical Drawing of the Human Body

 A little further explanation. Within our bodies, we have this huge system called endocannabinoids. This system comes in 3 parts:

  1. the molecules that are like CBD,
  2. the receptors that interact with these molecules and
  3. the enzymes that break them down for absorption.

What exactly is the endocannabinoid system? This huge network of receptors is at the cellular level. It is found throughout the body.  There are cannabinoid receptors found in the brain- but they are also throughout the organs, skin, bones and our connective tissues.

In the endocannabinoid system, there is a back and forth of substance transmission and regulation. In other words, our body is continuously regulating our naturally produced cannabinoid. 

According to UCLA, scientists confirm that this system is in basically all our parts:

the receptors are present throughout the body, including our skin, immune cells, bone, fat tissue, liver, pancreas, skeletal muscle, heart, blood vessels, kidney, and gastrointestinal tract. We now know the endocannabinoid system is involved in a wide variety of processes, including pain, memory, mood, appetite, stress, sleep, metabolism, immune function, and reproductive function.Endocannabinoids are arguably one of the most widespread and versatile signaling molecules known to man.”

A Mouse Endocannabinoid Receptor Site Courtesy NIH

Simply put, receptor sites in our bodies work like a lock and key. If they fit together, they work well. With so many receptor sites throughout our bodies, scientists are believing that CBD may prove useful in many ways. Another theory developing is that CBD is helping the receptor sites and not necessarily entering it like the key theory. Either way, it may also explain why people self-report so many different types of wellness from it. 

And if our bodies are off balance- this can explain why so many people need CBD and experience relief after using it. 

The human body seems to appreciate CBD

As most of you know, epilepsy is the only medical application and there are not enough FDA controlled studies on the benefits of eating CBD. 

Let’s focus on topicals. The news is really good. CBD has many of today’s most well respected and effective skincare, haircare and nail ingredients available. 

The Vitamins A, C, & E – Vitamin A participates in properties that keeps skin firm and healthy. Vitamin C has a long reputation for collagen stimulation, and reducing the signs of aging. Lastly, Vitamin E is a known anti-oxidant and used on scars.

For hair and nails, it is rich in the highly beneficial fatty and amino acids. The main fatty acids detected in CBD are omega-3, omega-6 and omega-9.

So, if you are using and enjoying a CBD product as an anti-ager you can be confident that it is definitely useful.

It is extremely exciting to know that there is another natural source for our youthful ambitions. 

Want to make sure your product does indeed have CBD in it? Read the 1st article in this series to understand the ingredient label.