The Christine Report

That moment when you see your friend and you compliment each other. For real. I love that instant.
One of the many things we miss. Getting out, dressing up and seeing each other more.
Soon.
What do you miss? LMK your thoughts and it could be transformed into a MOMENT! Shared tag, of course.

I created Mettie and Lunah. They are like a real part of my life now! MOMENTS tell the little, but meaningful stories we hear, think and feel about.
Join my fun little newsletter called LOVE LETTERS and there are more, with pets too!
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So much has been said about the state of influencers – if they are good, bad or truthful. I get all that. Maybe I am just lucky right now, but all I have are good things to share.

Truth is, I am GREAT at making makeup, but I SUCK at putting it on. Same for styling my hair. I just can’t do it. Frankly, I do not understand how influencers do it either. How in the world do they stare into a camera and put makeup on at the same time? I’ve tried, believe me you do not want to see that beauty train wreck happening!

Love this. This is Donna, she is amazing and a true pro.

Here is Jazmine- another incredibly talented micro influencer. A huge spirit and a sassy sense of humor too.

Here is a before and after video with Jazmine, I added in the specific product, so people knew what she was using from my brand, Mettalusso.

Our globetrotter -here’s Sindia. Stunning style. She constantly seems to be off somewhere in some glamorous location in a far-away city. If you like adventure, style, makeup and travel all wrapped up in one beautiful woman, then she is definitely one to try and keep up with.

However these ladies do it, I am grateful and know it’s a lot of work. No matter how much bad press the Creator/Influencer Society gets, I know the good side. My plan is to keep staying on my side and keep making makeup, stay out of their way and let them do the sharing part.

NOW ON PODCAST Too- enjoy in just 7 minutes: https://anchor.fm/thechristinereport/episodes/Positioning–The-BIG-Peloton-Death-e1budjo

When I enjoy entertainment, I am just like any other fan – except with a bit of a twist. My marketing mind is always on dual blast. I can’t help it. It’s the same thing when I walk into a retail store.

This is what goes on. On one level, I am totally into the entertainment. On the other level, I am analyzing everything. It’s simultaneous. Sounds exhausting, I know, but I actually love it. In digital, it’s scripts, scenery, wardrobes and characters. At retail, I check signage, floor layout, promotions, the music being played and displays.

So, when the new ‘Sex In The City‘ series extension ‘And Just Like That’ premiered on HBO MAX plot turned sad, my mind went into hyper-analysis to try and figure it all out.

…oh wait a minute…there is still supposed to be a spoiler alert inserted here?.?.?.

OK, ready? By now, we all know that Chris Noth, aka ‘Big’, dies of a heart attack immediately after a home-based Peloton class. Sent fans reeling!

It also sent Peloton reeling. I also heard that, supposedly, that Peloton had agreed to be in the series, but did not know this was the plot twist. We can save that supposed corporate blunder and detail for another discussion. This is about the Peloton PR Crisis disaster.

Instant PR crisis time. From a purely fictional show, the rap on Peloton quickly shifted to a ‘Death by Peloton’ moment. Their public stock sank. Worse yet, this is on the heels of a real-life incident where a family lost their child in a Peloton related accident earlier this year.

“Having a PR Crisis” – is a term we have heard many times. It’s also a huge topic. When we, as marketers, go in for the fix, we have to be very focused in crafting the attack plan. The focus in this instance is POSITIONING. Peloton’s sudden problem became their POSITIONING. Positioning is one of my favorite concepts. It is always 2-sided. We often forget that. In a positive sense, Positioning is something positive that we craft for a brand, a company and even for ourselves. Lots of effort goes into creating proper Positioning. But – it is also something that can be DONE to a brand. In other words – something can be shockingly RE-POSITIONED from an outside source any day, any time.

It can happen to brands, companies, product and people too!

Peloton responded immediately. In only a couple days, they had their message out. In a TV ad Chris Noth and Ryan Reynolds vouched that he was very much alive. It was great. It was upbeat.

Then, in another crazy turn of events, Noth is accused out-of-the-blue of rape and sexual harassment. It’s by 2 women he met a very long time ago. The upbeat star-studded ad gets pulled.

RE-Positioning can happen unexpectedly, suddenly and to anything or anyone in our personal and professional lives.

Yours truly. Putting my product where my mouth is! (as the saying goes).Yes, that is me putting it around my eyes this morning. Would you put your current Toner on the delicate orbital area around your eyes?
😗If the answer is no, please reconsider your Toner!

🥰I needed something that could cleanse and condition my pores without drying my skin. Could not tolerate witch hazel around my eyes. So I made MAY SPRAY.👁The Eye Orbital Area. The delicate area. We constantly try to protect and nourish it.

💋MAY SPRAY. Skincare that functions as Toner.🥗Vegan.💯FULL of skincare ingredients that replenish, condition, calm, cleanse and restore.
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💯Celebrity Biz:💋Managed Kardashian Skincare

💉Created Kat von D Makeup

👱‍♀️ Marketed Denise Richards Haircare

📺 TV Content Creator @discoverytv Makeover Reality Show ’10 Years Younger’

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Tired of trolls, hate and the anonymity on social media that allows it? Then, you might find this interesting.
Australia may be paving the way.

Australia Seeks to Reveal Social Media Trolls. Breaking news on Sunday is that the Australian government is taking additional steps towards making social media platforms, a news media company on that platform and the individual that creates a hateful or untrue post on their account, liable and/or exposed for it.
For example, lets just say that a magazine has a social media account. Then, one of their readers posts harmful content on their initial post-then the media company is responsible-because it was their original post that started it.

THEN, if a complaint is made about the harmful post, the Social Media platform that the posts are on, could be required to reveal the contact information of the person that wrote it. OR, they too could receive a case against them.
The news giant, CNN, took big action from this ruling-

In September @wsj reported on @cnn : “Facebook users in Australia will no longer have access to major pages run by the network, including its primary Facebook page, its CNN International page and pages dedicated to its shows, a CNN spokeswoman said.
CNN, a unit of AT&T Inc.’s WarnerMedia, appears to be the first major U.S. media organization to publicly restrict Australian access to its Facebook pages following a ruling this month from the High Court of Australia that made news organizations legally liable for comments on their Facebook pages.”

Will this position trickle across the globe, or will the Aussies be alone in their position? You can bet US politicians are watching.

From your grateful author. Founder of Mettalusso, the world’s 1st brand of vegan products for people + pets and avid social media user.

@itzlotoya is totally right! When it comes to the best toner formula- it’s all about the Hyaluronic Acid. That’s MAY SPRAY!!! MAY SPRAY won’t dry you out. It multi-tasks as skincare. For all skin types. Full of skincare + botanicals to restore, balance and condition. MAY SPRAY is the toner that’s so good for you-you can leave it on!

Awesome Gift! Use Holiday Code ‘Metta’ for $10 off all! All Gifts in Stock! Free Shipping! (standard delivery US only)

Vegan is Glam is Mettalusso. Come See How It’s Done. Mettalusso Believes Skin Health Supports Mental Health.

We create Love with our pet + skincare + beauty products. http://www.mettalusso.com

Vegan Is Glam Here. Come Check How It’s Done.

💯Celebrity Biz: 💋Managed Kardashian Skincare 💉Created Kat von D Makeup 👱‍♀️ Marketed Denise Richards Haircare

#naturalmakeup #glammakeup #makeup #beauty #vegan #makeuplife #makeupjunkie #giftsforher #beautyblogger #makeuplook #veganmakeup #beautycommunity #makeuptips #skincare #giftideas #holiday #gift #fashion #chic #glam #style