MIX – a New Concept in Makeup

MIX is not about the perfect shade match! Create the look you want. Bold but natural look with real shades & rich pigments. METTALUSSO MIX MULTI Liquid COLOR is a whole new experience in color makeup.

MIX IS NOT ABOUT MATCHING YOUR SKIN TONE!

MIX IS ABOUT

CREATING YOUR DESIGN

WITH REALISTIC SHADES

ACHIEVE YOUR

BOLD NATURAL LOOK

The massive pigment load provides endless options. You have complete freedom to create the look you want.

Use any shade as a color base, to contour or highlight, correct or  conceal.

Use MIX anywhere on face and eyelids too! Extreme options. Use as a color base on face, eyelids and around the mouth and nose. Conceal under eye circles and facial spots. Contour where desired. Highlight. Use all over for maximum coverage. MIX shades for custom needs and artistic effects. 

1 Formula – 3 Shades 

Endless Options

MIX Product Concept

MIX is your freedom to create.  MIX stabilizes your look.  

The unified base formula across shades means more options to create, color, correct, contour and conceal. MIX is designed for a greater look and stability with less product that lasts longer. Less separation during wear means less need for touchups, less makeup layers and a more natural look. 

Exclusively at http://www.mettalusso.com

How to Use MIX: 

MIX is not about the perfect shade match. It is about creating the look you want. Create a bold but natural look with real shades and rich pigments.

1. As a base for eyelids, or contour the crease- or do both! Alter the color of your eyeshadow with any underlying shade of MIX as an eyelid base. 

2. Use as a base layer. Finish with shadows and powders.

3. Use as a spot cover.

4. Use to camouflage undereye circles, around the nose, lipline, for scars and spots.

5. Use as a contour on the nose, cheeks, jawline and circumference of the face.

6. Smoke out on the lower lash line. 

7. Combine shades and create your own custom color. 

8. Travel size goes everywhere. High pigment load for major coverage.

Available in 3 shades. Light, Medium and Dark. Medium matte texture.

SPECIAL PRICING:

  • Buy All 3 and Get 15% off. Enter Code MIX3 on checkout. You also receive the METTALUSSO METHOD Detail Brush #2 for free!
  • Buy 2 and Get 10% off. Enter Code MIX2 on checkout.

Instructions:

Use MIX as you need it or want it! Use MIX as your imagination allows! Apply with a brush, fingers, sponge or as desired. The mega-pigment load means very little product creates massive coverage and effects. The universal base formula allows for complete blending.

Conceal + Correct + Contour with endless options. 

MIX by METTALUSSO

Safe for use as eyelid base. Use as an under eye concealer. Cover spot imperfections or use all over. Highlight. Contour. MIX shades to create your own custom blend. 

#MUA #makeuplovers #makeupartistsworld #twitchgirls #supportallstreamers

Mettalusso®Love + Luxury

Metta means love. Lusso means luxury. Experience Mettalusso® in your life. Mettalusso® is a very special world of entertainment and luxury product. Enjoy the product and enjoy Mettalusso® Moments; these are the stories of Mettie + Lunah’s Forever Journey©.

Meet The Influencer Series

Meet The Influencer Series by METTALUSSO- Meet Shubhi!

METTALUSSO MEDIA Meet The Influencer Series continues as we celebrate the amazing talent we work with. Think you know influencers? Think again!  On our team is Shubhi. We don’t know how she does it all. By day, she is a computer engineer. As an influencer, she gets to share and her express her great taste and feminine style. Its a nice break outside of her male dominated industry!

Shubhi says “When you look confident, you feel confident and you inspire others to follow their own dreams”. 

We couldn’t agree more.

You can find Shubi on Instagram @shubhi209

See more at http://www.mettalusso.com

METTALUSSO is multi-media entertainment and everyday luxury product.

Thank You Influencers!!! MIST by METTALUSSO. Vegan Makeup Remover.

Phenomenal share and huge thanks to all of the #Influencers that worked so hard this week.

Tons of compliments on our MIST product. So many emails saying this product is a #Gamechanger for #makeup removal. Vegan and Oil Free.
So grateful. Thank you #MUA #makeupartist!
Lets celebrate this launch with a discount!

Grab your coupon here. Share It. No minimum buy. FREE SHIPPING ALWAYS!

https://mettalusso.com/discount/Love

Meet the Influencer– METTALUSSO Celebrates Influencer Series

Influencers are human too! METTALUSSO celebrates the efforts of Influencers and the work they put into putting it out there. Meet Nichole. From PA, she always dreamed of being a makeup artist and like all of us, has had to face her challenges to finish her certification program. We celebrate Nichole’s leadership and determination and the pursuit of her dreams. #MUA #makeupaddict #cosmetics #influencer #leadership #goals #motivation #beauty #luxury. Presented by METTALUSSO. Metta means Love. Lusso means Luxury.

Goop, Detox Market Give ‘Common Sense’ Rules @BeautyTechLA – FaB Event

The recent @BeautyTechLA – Los Angeles FaB Event was full of good vibes and good feedback at its second annual gathering. It was easy to enjoy the breezy late summer weather, beautiful nosh, open bar and secluded ocean-view rooftop.  The stage was set for relaxed industry camaraderie. 

@BeautyTechLA Event https://twitter.com/BeautyTechLA/status/1175854234891214848

Beauty start-ups and indie brands are hot topics. The event pressed evenly on two leading issues. For start-ups raising capital, the dedicated panelists offered detailed direction along with their humorous and humbling personal experiences.

For the consumer-minded, it was an effort to articulate a single definition of ‘clean beauty’.  Just like the term ‘natural’, ‘clean beauty’ also holds no exacting legal framework. Panelists shared their individual stories of what clean beauty means to their brand and how they authenticate that with their consumer. 

Beautiful Rooftop Venue for the @BeautyTechLA Event, photo courtesy LUK Network

In near verbal unison, Romain Gaillard, founder of The Detox Market and Elise Loehnen, Chief Content Officer, Goop, offered their guidance on the matter. They agreed that the consumer should research brands closely. They then elaborated on the extreme extent that goes into vetting the brands that they each carry. Gaillard and Loehnen stated, “…let common sense…be your best guide”, and that the consumer should look closely into all that the brand stands for.

Goop and Detox Market offer common sense and their extreme vetting as the best solutions for finding ideal ‘clean beauty’ brands, photo courtesy LUK Network
Fantastic Food and Drinks at @BeautyTechLA, photo courtesy LUK Network

The brands nodded enthusiastically and described the process as the most vigorous they had ever been through.

Although ‘clean beauty’ has no one single or legal definition, gatekeepers like Goop and Detox Market make the effort of finding it much easier.

Celebs and Fashion Pros at StyleWeekOC2019 Newport Beach, CA

Its Fall Fashion Week everywhere and even summer’s hottest day couldn’t keep any away from the Newport Beach Fashion Island X Simply #StyleWeekOC Event.

The panelist line up was quite robust. Presentations included topics and discussions on fashion, creators, stylists, podcasts, jewelry, beauty, modeling and digital marketing. It began with an interview of the super-effervescent Kat Graham, the actress well-known for her role in “The Vampire Diaries”. She is truly a role model for gratefulness and openness. Anybody would benefit from hearing about Kat’s humble childhood and how, even now, she still knows how to properly bargain shop for cool fashion in any thrift store. Her Instagram teases the upcoming release of her new movie “Cut Throat City“. The day concluded in a highlighted sit down with music artist Ashlee Simpson Ross.

Kat Graham YouTube Trailer for the upcoming Cut Throat City

Ashlee Simpson Ross wraps up #StyleWeekOC2019.

Ashlee Simpson Ross Closing Keynote for the @Simply #StyleWeekOC2019 Newport Beach, CA

Ashlee’s upbeat charm held up to the heat and somehow she was able to keep on her Pre-Fall statement jacket. Like any true fashionista, she made it look easy.

Great engagement happened during Ashlee’s audience Q&A session. We learned that she is soon launching her own brand and it will include many categories such as kid’s clothes, handbags and no doubt many other wants and necessities.

TheChristineReport caught her reveal.

Ashlee Simpson Ross Shares On Her New Brand Drop

You know that she is married to Evan Ross, son of Diana. When asked if she and Evan talk fashion, her answer was a super-major YES! The audience’s heart was then collectively moved on the detail of how Evan sometimes helps her with her makeup. If Ashlee’s eyeliner is showing a bit crooked, Evan is known to come to her aid and make any necessary adjustments. This is the support any mother with small children needs and dreams of! They are such a cute couple- would love to see that, wouldn’t you? BTW, they dropped Phases back in March, check their Twitter preview.

Being that it is Fashion Week, of course there were a couple questions on what it is like as the daughter-in-law of literally one of the world’s most important fashion icons. The questions were lovely and civilized and Ashlee genuinely answered them in the same. In all, she shared how she is constantly learning from Diana and that she’s extremely appreciative of it.

Amazing.

This event has grown every year and can’t wait to see how Fall 2020 happens in THE OC.

The entire day’s panelists are definitely worth checking out for fabulous inspo, business resources and great information. Links below so you can enjoy their work and get in touch.

•             GORJANA REIDEL – Jewelry Designer,  https://gorjana.com/

•             CASSYDY BERLINER – Influencer,  https://www.instagram.com/cassydy/?hl=en

•             LO VONRUMPF – Celebrity Stylist,  http://lvrstyle.com/

•             LINDSAY ALBANESE – Founder of TOPTOTE, https://www.lindsayalbanese.com/

•             CHARLENE ROXBOROUGH – Moderator – Stylist, https://www.charleneroxborough.com/

•             COURTNEY KERR – Influencer, https://www.kerrently.com/

•             CHRISTINE KONG – Influencer, https://www.instagram.com/dailykongfidence/?hl=en

•             OLIA MAJAD – Influencer, Esthetician & Entrepreneur, http://www.loveolia.com/

•             JOYCE BONELLI – Celebrity Makeup Artist, https://www.instagram.com/joycebonelli/?hl=en

•             DIANA MADISON – Moderator – Influencer & Entrepreneur, http://www.dianamadison.com/

•             BECCA TOBIN – Actress, https://theladygang.com/about-1

•             BRANDY PHAM – http://Planoly Founder, https://www.planoly.com/

•             CASEY ‘QUIGLEY’ GOODE – Content Creator, https://officiallyquigley.com/

•             ROCKY BARNES – Influencer & Model, https://www.instagram.com/rocky_barnes/

•             LAUREL MINTZ – Moderator – Marketing Expert & CEO of Elevate My Brand, https://www.elevatemybrand.com/about

LOVE + LUXURY FOR YOU AND YOUR PUPPY: METTALUSSO

Tamar Alexis Fleischman Lifestyle Luxury Blogger

 Tamar Alexia Fleischman

August 2019

Madam C.J. and I are just two girls trying to make it in a dog eat dog world. It’s fun and important to look your cutest doing it. Mettalusso is a tightly edited brand and blossoming media company that features important skin cosmetics and nutritious dog treats! I was happy to be hosted to experience it.

First things first, when doing your makeup: perfecting your skin. Mettalusso prides itself on luxurious formulas for everyday use. Their foundation comes in 20 shades and their pressed powder in 9. There was a trend to abandon pressed powder for a while and when they were coarsely milled and clumpy — no wonder. But Mettalusso Vegan Foundation and Finish Powder is a generously sized, super sheer powder in believable shades. It’s silky and light, lending to a consistent application. This is as finely milled as any of those “HD” type products, yet is in a convenient compact. While it has an enclosed puff, they encourage use of a brush for application.

MIST is a game changer, in that it has several uses. This spray containing aloe and chamomile, is a makeup remover for face, eyes and makeup brushes! It’s calming, fragrance free, vegan and cruelty free. For cleaning your face, just spray on any applicator (like a cotton pad or cloth) and wipe off. It doesn’t sting, feel soapy or greasy. You won’t have to tug and rub, either. For makeup brushes, they suggest a spray and wipe/dry for a quick clean, repeat applications and a hit under running water for a more thorough clean. So, use it on a quick daily basis, especially for those brushes you know you’ll be using a different color on tomorrow. So, going from pink to coral blush, beige to blue shadow, do the quick clean and dry. Do the deep cleaning on the weekend.

Mettalusso makes a blueberry crispy biscuit for dogs called MORE. It’s made from real food, wholesome ingredients, like spelt and oat flours, apple juice, blueberries, eggs, flaxseed oil and antioxidants like Vitamin E. You and I would look good eating that! Madam C.J. seems to really love them and they’ve been helping to encourage her to give up her hobby of carrying poops around. The treats do not have grain, sugar, soy, corn, GMO’s glycerin, waxes, artificial colors. They have a 10 month shelf life.

ABOUT THE AUTHOR- Tamar Alexia Fleishman has been a professional writer for over a decade. She’s interviewed A-list celebrities in music, sports, film, attended top concerts and plays, traveled to premium luxury destinations, and eaten at some of the finest restaurants out there. Additionally, she’s developed food and cocktail recipes using exquisite, gourmet ingredients. She roams to share the best the world has to offer. http://en.gravatar.com/tamarmarcopolostyle

Mettalusso is a multi-media entertainment platform and everyday luxury product. Metta means Love and Lusso means Luxury. Mettalusso products are everyday luxury and all day style at fabulous price points.

Mettalusso®

Love + Luxury™

www.mettalusso.com

Media Inquiries: christine@mettalusso.com

What is the Most Inclusive Force in the Universe? Answer: The Sun

Attention all summer weekend romantics! Question: what is probably the most inclusive force in the universe (besides LOVE)?

Answer: The sun!

All Skin Types and Colors Require SPF!

That’s right. No matter what color your skin, the sun will affect its color. The color of our skin originates from melanin. The easier term for this is pigment, which shows as the external color of our skin.  There is a special cell called a “melanocyte” that is responsible for making our “melanin”. We all have roughly the same number of melanocytes cells. But here is the difference-   while we may all have the same number of melanocytes; we do not all have the same amount of melanin. Our genes determine how much melanin the melanocyte produces.

One of the roles of melanin is to protect our skin from the sun. Think of it as a natural built-in guard to stop and slow over-exposure. The visible darkening of our skin after sun exposure is the proof that it is doing its job protecting us.  However, like anything at work, it reaches a max cap. When our natural melanin reaches its capacity, then darkening, burning, and inflammation kick in.

Does darker skin – this is skin that naturally has more melanin have greater protection from the sun?

Yes, but only to a certain point.

After the melanin reaches its capacity to absorb and protect, all skin, no matter the color, will start to suffer.

If anti-aging is a concern-for both women and men-then sun protection should be a lead move in preserving your good looks. If your overall health is a concern, well this is definitely the next-level reason to use SPF. Skin cancer, like the sun, is an inclusive concern for everyone.

“The visible darkening of our skin after sun exposure is the proof that it is doing its job protecting us.  However, like anything at work, it reaches a max cap.”

The Christine Report August 9 , 2019 http://www.thechristinereport.com

Sun over-exposure also causes, spots, inflammation and reduces the cell’s ability to retain moisture. In other words, it causes wrinkles! So, now you must spend more money on expensive skin care. It’s a vicious cycle. Stop the cycle simply by wearing sunscreen in the 1st place!

Mettalusso Media Subscribe To Receive Free Cosmetic Brush

Most Email Subscription Sign Ups SUCK! Not Mettalusso. We have #fun. Mettalusso Media- Subscribe and Get a Free #Cosmetic Brush! go to www.mettalusso.com Its Easy!!!

Mettalusso Media Subscribe and Receive Free Cosmetic Brush!

#makeup#signup#freeproduct#beauty#cosmetics#style#fashion#makeupartist#africanamericanmakeupartist#foundation#concealer#africanamericanbeauty #girlsoftwitch#femalestreamer #supportallstreamers#twitchgirl#twitchgirls#femalestreamer

ULTA Beauty is #1. But What is Around the Corner???

Ulta Beauty is a thing of beauty. Both the company and the stock are exceeding everyone’s expectations. But like all beautiful things, they can wither from old age and neglect. Ulta Beauty’s strategy is on the edge of doing just that. Yes this sounds crazy, but read on.1st Body Image

It is management’s job to look forward and around the corner in order to set and adjust strategy. Let’s look around the proverbial corner.

Since their 1990 launch, Ulta maintains their force fields of differentiation:

  1. The combination of high/low merchandise price points.
  2. Full-service salons are in the back of every store.

NO COMPETITOR HAS BEEN ABLE TO COPY THESE DIFFERENTIATORS

Their financial position is equally astonishing. On October 25, 2007, Ulta Beauty (NASDAQ: ULTA) went public and opened at $18. Right now, the stock is about $350. If you are counting, that is over 18x your money. They are also completely debt free.


“The Ulta Beauty team delivered excellent results in the fourth quarter,” said CEO Mary Dillon. “This performance reflects an acceleration in comparable sales in our retail stores, primarily driven by traffic.”

Mary Dillon Ulta Beauty CEO
Mary Dillon, CEO ULTA Beauty

Ulta highlights their execution in (3) segments:

Product Sales

Beauty Services

Ecommerce

Press releases reveal the reality of these (3) initiatives. Brick and Mortar Retail product sales dominate at 83% of revenue. Ecommerce is only 11% and only recently have they signed on with cutting edge digital partners. The Salon segment of their revenue is a mere 5% of their massive $6.2B in revenue, and they project the salon growth at only 3%. Remember the salon is a sustainable competitive advantage. At only 3% growth, it functions more as a cost center than a profit center.

The Salon projected at only 3% growth is more a cost center than a profit driver

Further analysis reveals more. The bulk of their spend and focus on execution is actually on building new stores. They plan about 80 new locations this year. That’s it-this is the grand total of their execution.

Is this enough??? 

To recap- Ulta is a $6.2B company, debt free and the largest retailer of its kind-and their biggest growth driver is new stores in strip malls across suburban America.

Again, the question can be asked- is this enough? Is it enough to maintain the #1 status they have enjoyed for so long? Or does doing the same thing they have always done threaten their competitive advantage? Are they doing enough for shareholders, consumers and for the brands they sell?

To their credit, there has been a recent sizable coup and significant activity by signing Kylie Jenner and launching Cannuka, a CBD skincare brand.

Stakeholders and Shareholders are first with public companies
Stakeholders- Is Ulta doing enough for them?

Yet,it can be argued that despite their incredible stock performance, Ulta may not be delivering enough value to shareholders. Seems they have much more capacity to comfortably do more- much, much more.

Ulta has only 1 strategic comfort zone. Building new stores.

They basically have only 1 revenue and profit source. Selling product.

Compare this to the competition: Sephora is a part of luxury behemoth LVMH and they benefit from an internal capital market. Department stores also sell fashion goods. Digital only players are proving to not even need a brick and mortar environment.

Ulta’s very narrow growth strategy of opening new US stores is very capital intensive. Their narrow revenue model makes them very vulnerable. The competition is outspending them on digitization. Unless they become more expansionist, Ulta’s competitive edges will be dulled. They will find themselves in a financial cul-de-sac with a lot of physical stores, but no liquidity for new investment opportunities.

What are Ulta’s strategic options? What more could they be doing?

The Answers

Create additional revenue and profit streams

  1. Form an internal business acquisition team- “The A Team”.
  2. Hire a leading global consultant firm to work with The A Team.
  3. Ready corporate culture for global expansion.
  4. Generate meaningful ROI from The Salon assets.
  5. Enter into additional exclusive brand distribution agreements.
  6. Invest heavily into enterprise IoT.

Compared to their formidable capacity, Ulta can do so much more for their stakeholders. The 3 Levers described here just scratch the surface. What do you think? What else could Ulta do?

††

Madison Luxe Group is an innovative beauty, fashion and lifestyle luxury brand retail sales distributor and marketing consulting agency founder Christine C. Oddo and Madison Luxe Group
Christine C. Oddo founder Madison Luxe Group, author The Christine Report Blog