Celebs and Fashion Pros at StyleWeekOC2019 Newport Beach, CA

Its Fall Fashion Week everywhere and even summer’s hottest day couldn’t keep any away from the Newport Beach Fashion Island X Simply #StyleWeekOC Event.

The panelist line up was quite robust. Presentations included topics and discussions on fashion, creators, stylists, podcasts, jewelry, beauty, modeling and digital marketing. It began with an interview of the super-effervescent Kat Graham, the actress well-known for her role in “The Vampire Diaries”. She is truly a role model for gratefulness and openness. Anybody would benefit from hearing about Kat’s humble childhood and how, even now, she still knows how to properly bargain shop for cool fashion in any thrift store. Her Instagram teases the upcoming release of her new movie “Cut Throat City“. The day concluded in a highlighted sit down with music artist Ashlee Simpson Ross.

Kat Graham YouTube Trailer for the upcoming Cut Throat City

Ashlee Simpson Ross wraps up #StyleWeekOC2019.

Ashlee Simpson Ross Closing Keynote for the @Simply #StyleWeekOC2019 Newport Beach, CA

Ashlee’s upbeat charm held up to the heat and somehow she was able to keep on her Pre-Fall statement jacket. Like any true fashionista, she made it look easy.

Great engagement happened during Ashlee’s audience Q&A session. We learned that she is soon launching her own brand and it will include many categories such as kid’s clothes, handbags and no doubt many other wants and necessities.

TheChristineReport caught her reveal.

Ashlee Simpson Ross Shares On Her New Brand Drop

You know that she is married to Evan Ross, son of Diana. When asked if she and Evan talk fashion, her answer was a super-major YES! The audience’s heart was then collectively moved on the detail of how Evan sometimes helps her with her makeup. If Ashlee’s eyeliner is showing a bit crooked, Evan is known to come to her aid and make any necessary adjustments. This is the support any mother with small children needs and dreams of! They are such a cute couple- would love to see that, wouldn’t you? BTW, they dropped Phases back in March, check their Twitter preview.

Being that it is Fashion Week, of course there were a couple questions on what it is like as the daughter-in-law of literally one of the world’s most important fashion icons. The questions were lovely and civilized and Ashlee genuinely answered them in the same. In all, she shared how she is constantly learning from Diana and that she’s extremely appreciative of it.

Amazing.

This event has grown every year and can’t wait to see how Fall 2020 happens in THE OC.

The entire day’s panelists are definitely worth checking out for fabulous inspo, business resources and great information. Links below so you can enjoy their work and get in touch.

•             GORJANA REIDEL – Jewelry Designer,  https://gorjana.com/

•             CASSYDY BERLINER – Influencer,  https://www.instagram.com/cassydy/?hl=en

•             LO VONRUMPF – Celebrity Stylist,  http://lvrstyle.com/

•             LINDSAY ALBANESE – Founder of TOPTOTE, https://www.lindsayalbanese.com/

•             CHARLENE ROXBOROUGH – Moderator – Stylist, https://www.charleneroxborough.com/

•             COURTNEY KERR – Influencer, https://www.kerrently.com/

•             CHRISTINE KONG – Influencer, https://www.instagram.com/dailykongfidence/?hl=en

•             OLIA MAJAD – Influencer, Esthetician & Entrepreneur, http://www.loveolia.com/

•             JOYCE BONELLI – Celebrity Makeup Artist, https://www.instagram.com/joycebonelli/?hl=en

•             DIANA MADISON – Moderator – Influencer & Entrepreneur, http://www.dianamadison.com/

•             BECCA TOBIN – Actress, https://theladygang.com/about-1

•             BRANDY PHAM – http://Planoly Founder, https://www.planoly.com/

•             CASEY ‘QUIGLEY’ GOODE – Content Creator, https://officiallyquigley.com/

•             ROCKY BARNES – Influencer & Model, https://www.instagram.com/rocky_barnes/

•             LAUREL MINTZ – Moderator – Marketing Expert & CEO of Elevate My Brand, https://www.elevatemybrand.com/about

LOVE + LUXURY FOR YOU AND YOUR PUPPY: METTALUSSO

Tamar Alexis Fleischman Lifestyle Luxury Blogger

 Tamar Alexia Fleischman

August 2019

Madam C.J. and I are just two girls trying to make it in a dog eat dog world. It’s fun and important to look your cutest doing it. Mettalusso is a tightly edited brand and blossoming media company that features important skin cosmetics and nutritious dog treats! I was happy to be hosted to experience it.

First things first, when doing your makeup: perfecting your skin. Mettalusso prides itself on luxurious formulas for everyday use. Their foundation comes in 20 shades and their pressed powder in 9. There was a trend to abandon pressed powder for a while and when they were coarsely milled and clumpy — no wonder. But Mettalusso Vegan Foundation and Finish Powder is a generously sized, super sheer powder in believable shades. It’s silky and light, lending to a consistent application. This is as finely milled as any of those “HD” type products, yet is in a convenient compact. While it has an enclosed puff, they encourage use of a brush for application.

MIST is a game changer, in that it has several uses. This spray containing aloe and chamomile, is a makeup remover for face, eyes and makeup brushes! It’s calming, fragrance free, vegan and cruelty free. For cleaning your face, just spray on any applicator (like a cotton pad or cloth) and wipe off. It doesn’t sting, feel soapy or greasy. You won’t have to tug and rub, either. For makeup brushes, they suggest a spray and wipe/dry for a quick clean, repeat applications and a hit under running water for a more thorough clean. So, use it on a quick daily basis, especially for those brushes you know you’ll be using a different color on tomorrow. So, going from pink to coral blush, beige to blue shadow, do the quick clean and dry. Do the deep cleaning on the weekend.

Mettalusso makes a blueberry crispy biscuit for dogs called MORE. It’s made from real food, wholesome ingredients, like spelt and oat flours, apple juice, blueberries, eggs, flaxseed oil and antioxidants like Vitamin E. You and I would look good eating that! Madam C.J. seems to really love them and they’ve been helping to encourage her to give up her hobby of carrying poops around. The treats do not have grain, sugar, soy, corn, GMO’s glycerin, waxes, artificial colors. They have a 10 month shelf life.

ABOUT THE AUTHOR- Tamar Alexia Fleishman has been a professional writer for over a decade. She’s interviewed A-list celebrities in music, sports, film, attended top concerts and plays, traveled to premium luxury destinations, and eaten at some of the finest restaurants out there. Additionally, she’s developed food and cocktail recipes using exquisite, gourmet ingredients. She roams to share the best the world has to offer. http://en.gravatar.com/tamarmarcopolostyle

Mettalusso is a multi-media entertainment platform and everyday luxury product. Metta means Love and Lusso means Luxury. Mettalusso products are everyday luxury and all day style at fabulous price points.

Mettalusso®

Love + Luxury™

www.mettalusso.com

Media Inquiries: christine@mettalusso.com

What is the Most Inclusive Force in the Universe? Answer: The Sun

Attention all summer weekend romantics! Question: what is probably the most inclusive force in the universe (besides LOVE)?

Answer: The sun!

All Skin Types and Colors Require SPF!

That’s right. No matter what color your skin, the sun will affect its color. The color of our skin originates from melanin. The easier term for this is pigment, which shows as the external color of our skin.  There is a special cell called a “melanocyte” that is responsible for making our “melanin”. We all have roughly the same number of melanocytes cells. But here is the difference-   while we may all have the same number of melanocytes; we do not all have the same amount of melanin. Our genes determine how much melanin the melanocyte produces.

One of the roles of melanin is to protect our skin from the sun. Think of it as a natural built-in guard to stop and slow over-exposure. The visible darkening of our skin after sun exposure is the proof that it is doing its job protecting us.  However, like anything at work, it reaches a max cap. When our natural melanin reaches its capacity, then darkening, burning, and inflammation kick in.

Does darker skin – this is skin that naturally has more melanin have greater protection from the sun?

Yes, but only to a certain point.

After the melanin reaches its capacity to absorb and protect, all skin, no matter the color, will start to suffer.

If anti-aging is a concern-for both women and men-then sun protection should be a lead move in preserving your good looks. If your overall health is a concern, well this is definitely the next-level reason to use SPF. Skin cancer, like the sun, is an inclusive concern for everyone.

“The visible darkening of our skin after sun exposure is the proof that it is doing its job protecting us.  However, like anything at work, it reaches a max cap.”

The Christine Report August 9 , 2019 http://www.thechristinereport.com

Sun over-exposure also causes, spots, inflammation and reduces the cell’s ability to retain moisture. In other words, it causes wrinkles! So, now you must spend more money on expensive skin care. It’s a vicious cycle. Stop the cycle simply by wearing sunscreen in the 1st place!

Mettalusso Media Subscribe To Receive Free Cosmetic Brush

Most Email Subscription Sign Ups SUCK! Not Mettalusso. We have #fun. Mettalusso Media- Subscribe and Get a Free #Cosmetic Brush! go to www.mettalusso.com Its Easy!!!

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ULTA Beauty is #1. But What is Around the Corner???

Ulta Beauty is a thing of beauty. Both the company and the stock are exceeding everyone’s expectations. But like all beautiful things, they can wither from old age and neglect. Ulta Beauty’s strategy is on the edge of doing just that. Yes this sounds crazy, but read on.1st Body Image

It is management’s job to look forward and around the corner in order to set and adjust strategy. Let’s look around the proverbial corner.

Since their 1990 launch, Ulta maintains their force fields of differentiation:

  1. The combination of high/low merchandise price points.
  2. Full-service salons are in the back of every store.

NO COMPETITOR HAS BEEN ABLE TO COPY THESE DIFFERENTIATORS

Their financial position is equally astonishing. On October 25, 2007, Ulta Beauty (NASDAQ: ULTA) went public and opened at $18. Right now, the stock is about $350. If you are counting, that is over 18x your money. They are also completely debt free.


“The Ulta Beauty team delivered excellent results in the fourth quarter,” said CEO Mary Dillon. “This performance reflects an acceleration in comparable sales in our retail stores, primarily driven by traffic.”

Mary Dillon Ulta Beauty CEO
Mary Dillon, CEO ULTA Beauty

Ulta highlights their execution in (3) segments:

Product Sales

Beauty Services

Ecommerce

Press releases reveal the reality of these (3) initiatives. Brick and Mortar Retail product sales dominate at 83% of revenue. Ecommerce is only 11% and only recently have they signed on with cutting edge digital partners. The Salon segment of their revenue is a mere 5% of their massive $6.2B in revenue, and they project the salon growth at only 3%. Remember the salon is a sustainable competitive advantage. At only 3% growth, it functions more as a cost center than a profit center.

The Salon projected at only 3% growth is more a cost center than a profit driver

Further analysis reveals more. The bulk of their spend and focus on execution is actually on building new stores. They plan about 80 new locations this year. That’s it-this is the grand total of their execution.

Is this enough??? 

To recap- Ulta is a $6.2B company, debt free and the largest retailer of its kind-and their biggest growth driver is new stores in strip malls across suburban America.

Again, the question can be asked- is this enough? Is it enough to maintain the #1 status they have enjoyed for so long? Or does doing the same thing they have always done threaten their competitive advantage? Are they doing enough for shareholders, consumers and for the brands they sell?

To their credit, there has been a recent sizable coup and significant activity by signing Kylie Jenner and launching Cannuka, a CBD skincare brand.

Stakeholders and Shareholders are first with public companies
Stakeholders- Is Ulta doing enough for them?

Yet,it can be argued that despite their incredible stock performance, Ulta may not be delivering enough value to shareholders. Seems they have much more capacity to comfortably do more- much, much more.

Ulta has only 1 strategic comfort zone. Building new stores.

They basically have only 1 revenue and profit source. Selling product.

Compare this to the competition: Sephora is a part of luxury behemoth LVMH and they benefit from an internal capital market. Department stores also sell fashion goods. Digital only players are proving to not even need a brick and mortar environment.

Ulta’s very narrow growth strategy of opening new US stores is very capital intensive. Their narrow revenue model makes them very vulnerable. The competition is outspending them on digitization. Unless they become more expansionist, Ulta’s competitive edges will be dulled. They will find themselves in a financial cul-de-sac with a lot of physical stores, but no liquidity for new investment opportunities.

What are Ulta’s strategic options? What more could they be doing?

The Answers

Create additional revenue and profit streams

  1. Form an internal business acquisition team- “The A Team”.
  2. Hire a leading global consultant firm to work with The A Team.
  3. Ready corporate culture for global expansion.
  4. Generate meaningful ROI from The Salon assets.
  5. Enter into additional exclusive brand distribution agreements.
  6. Invest heavily into enterprise IoT.

Compared to their formidable capacity, Ulta can do so much more for their stakeholders. The 3 Levers described here just scratch the surface. What do you think? What else could Ulta do?

††

Madison Luxe Group is an innovative beauty, fashion and lifestyle luxury brand retail sales distributor and marketing consulting agency founder Christine C. Oddo and Madison Luxe Group
Christine C. Oddo founder Madison Luxe Group, author The Christine Report Blog

Do You Drop? Luxury Players Now Join In On These Exclusive Product Promotions

Do You Plan on Using Drops for Your Product Promotions?  Luxury players are really getting in on this channel.  Check here how to keep drops fresh- and out of the hands of those that engage just to over-buy and resell precious limited edition merchandise.

It started with online flash sales.  That was easy.  It was electronic.  Promote the heck out of it and add a count-down clock with some limited inventory and –whammo– an e-commerce retailer had a fantastic limited time offer event.  It created a sense of urgency while offering scarcity.

Barney everybody cheering
Attended @Barneys The Drop LA Turnout  and Enthusiasm Was Impressive! 

But wait.  Brands also wanted to offer buzz and control their messaging.  Niche cult fave Supreme keeps its anticipation way high among fans with an entire strategy based on drops.

“In many ways, if you think about it, drops operate on the same principle as does home shopping or bidding on Ebay.  These are all timed events and once product is gone or the promotion is over thats it. ”                                       says The Christine Report

Change has arrived.  The luxury players with mainstream availability are now getting in.  Moncler, the must-have luxe winter outerwear brand describes a recent concept for their Drop called the “Genius Project”.   Its as much a drop as it is an art installation.

Moncler Genius Project Installation
Moncler Drop as Art Installation courtesy @Moncler

Luciano Santel, executive director of Moncler explains their approach: “The amount of business we plan to develop under the Genius Project is not particularly significant as compared to the rest of our business,” Santel said. “But…strategically, from the brand, from the communication point of view, from the design, from the product, it is an extremely important project.” 

Burberry also recently announced they are also engaging in drops.  The changes mark “the beginning of a new way of conversing with our customers across product, communication and experience,” says a brand spokesperson……

Drops, as cool as they are, have two major challenges.

adult-beautiful-clothes-291762

Just as technology has enabled brick and mortar to leverage the promotion of their drop, it also inevitably produces the dark side.  Those with the tech know-how unleash bots to scoop up excess merchandise beyond the normal capacity of a single consumer.  Then, that merchandise gets resold online for many, many times over the original price.

Defeating the bots created extra promotional opportunities for Nike.  They developed additional human interaction requirements via gamification.  In recent coverage by Draper’s Online, they described the successful drop for the SB Dunk Hi Momofuku sneaker in collaboration with restaurateur David Chang.  Participants had to locate multiple Nike posters placed around NYC that featured 3D capabilities.  Via their smartphone, up popped a full interactive model of the shoe which then they could go on and purchase.

David Chang
David Chang with Nike’s SB Dunk Hi Momofuku courtesy @Nike

 

Secondly, Don’t Create Drop Dreary Consumers.

belt-belts-business-1023937
Don’t Over Saturate With Too Many Drops or Too Much Sameness

 

 

Too many drop events can create a level of over-saturation and remove the interest.  As in Moncler, keeping the edge on creativity is key.  The gamification of drops and other more sophisticated engagements will also come into play with more interesting technology applications.  Luxury brands are also increasing the exclusivity factor. For example, Louis Vuitton is doing drops with little to no promotion and keeping it extremely fresh- as word only gets out the old fashioned way- peer to peer and mouth to mouth.

Every brand will have to evaluate for themselves the value of drops, can they manage them properly and will the sales enhance relationships with their customer or just cannibalize them?  Keep the drops real, but also keep them away from the bots!

Trophy Clothes

Luxe, Chic, Fab, Amazing, OMG, Style.  Love it, want it all, bring it, please.  Fashion’s finest unite achieving uber-levels of fashion excellence.  Its much more than the usual over-the-top-look-at-me outfit.  These are pieces are living museum installations that declare a whole new space of existence.

These last couple of seasons definitely are different.  We have reached a new fashion pinnacle.

I call it “Trophy Clothes”

Unquestionably, the tipping point hit us via the amazing Alessandro Michele at Gucci.

Alessandro Michele @WMagazine
Alessandro Michele @WMagazine

 Marco Bizzarri, the newly installed president with the insightful gusto in hiring Michele says, “I thought, Why should I look for someone else when he can translate the heritage—and when the values of Gucci are in his veins?”

It took a couple of seasons for some and years for others, but make no mistake, we are now deep in trophy territory.  How do you know trophy clothes when you see them?  ask yourself these key questions and see where they take you-in your imagination as well as in your closet.

Is it an accessory that is an absolute visual festival of delight? For me that means at least 3 differing elements keeping the mind and eyes entranced.  Many of this season’s Louis Vuitton bags are spot on.

Vuitton Pochette Kabuki $2,650
Vuitton Pochette Kabuki $2,650

OK, I know bags have been trophies for years now, so let’s look at some other pieces.  Dolce & Gabbana is another Trophy standard and they are extremely good at it by pulling off some of the most adorned, ruffled, printed and embellished pieces yet.

Dolce and Gabbana Ruffled Silk Embellished Jumpsuit
Dolce & Gabbana Majolica Ruffled Silk Embellished Jumpsuit $4,195

Versace has turned the simplest concept of the team t-shirt and transformed it into a live decal for the Trophy Movement.

Versace Logo Team T Shirt
Versace Logo Team T-Shirt $750

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Beauty is full-in as well.  Done right, it can be a fantastical compliment to the whole look.

Guy Tang Hair
@Guy_Tang on Instagram Featuring Rainbow Bayalage

Back to Gucci.  The logos!  It’s at a whole new level.  Nothing like the “Logo-Mania” eras of the past.  Trophy Logos.  Enough said.  Pulling together this mixed-media maximist look is the epitome.

Gucci Trophy Logos

 

Michele from Gucci sums it this way, “The way you dress is really the way you feel, the way you live, what you read, your choices. That’s what I want to put into Gucci.”

Do you want to feel like a trophy this season?  Go for it, that options are aplenty.

 

headshot-from-christmas Author Christine C. Oddo

 

 

Chloe Resort 2019 Is Killing Me Yaaaas!

Chloe Resort 2019 is BEYOND.  So wearable and the construction looks super-cut in all the right places.  Suddenly I must go out and get my socks to wear with some strappy sandals.  Perfect for a changing season or out on a get away.

Thanks to @Vogue for publishing the look book and to @Chloe for an amazing show.

Chloe Pants Cruise 2019
These pants have all the right moves with just enough swish.  Shirt print an awesome Chloe legacy archival throw back. 

Chloe Mixed Prints Cruise 2019
Mixed prints just keep getting better. So easy on the eyes and so clever at the same time.

Chloe Cruise 2019 High Low Skirt
A personal fave.  Always need something for work that goes the step beyond yet stays within range. Love.

Global HAPPI Conference and Cosmetic Ingredients Conference Headlines ROOT OF SKIN Skincare Scientists As Keynote Speakers

AIVITA Biomedical Scientists Invited to Deliver Keynote Address at HAPPI Anti-Aging Conference

IRVINE, Calif. – March 21, 2018 – AIVITA Biomedical, a global biotech wellness company specializing in novel stem cell applications, announced today the appointment of its two senior scientists as keynote speakers at the HAPPI Anti-Aging Conference. Chief Science Officer Gabriel Nistor, M.D. and Vice President of Research and Development Aleksandra J. Poole, Ph.D. will deliver a keynote speech titled Biotechnology-derived Active Ingredients for Anti-Aging Cosmetics at the conference taking place May 15-16 at the Jacob Javits Convention Center in New York City.

Javits Graphic

HAPPI is the leading media outlet in the global personal care and household product market. HAPPI’s Anti-Aging Conference will give formulators and their suppliers an opportunity to learn, interact and discuss all things related to anti-aging with industry professionals. The conference will feature breakthrough technology, novel raw materials, regulatory insights and market research involving the multibillion-dollar anti-aging industry.

 In January Dr. Nistor and Dr. Poole introduced to consumers an all-new actives complex which utilizes the natural signaling methods and ingredients of skin stem cells to achieve more youthful-looking skin. The breakthrough active is available in the Company’s  ROOT OF SKIN™ product line.

“We’re grateful for the invitation and look forward to sharing some truly exciting innovations with the attendees,” said Dr. Nistor. “We hope our focus on providing proper nutriments to achieve results is a welcome shift from current, more damaging approaches.”

Dr. Hans Keirstead, CEO AIVITA Biomedical, will also appear on a promotional podcast with host Tom Branna in advance of the show, which will be made available on their website at http://www.happi.com and www.rootofskin.com

Hans For Beauty Independent
           Dr. Hans Keirstead                    CEO AIVITA Biomedical