Trophy Clothes

Luxe, Chic, Fab, Amazing, OMG, Style.  Love it, want it all, bring it, please.  Fashion’s finest unite achieving uber-levels of fashion excellence.  Its much more than the usual over-the-top-look-at-me outfit.  These are pieces are living museum installations that declare a whole new space of existence.

These last couple of seasons definitely are different.  We have reached a new fashion pinnacle.

I call it “Trophy Clothes”

Unquestionably, the tipping point hit us via the amazing Alessandro Michele at Gucci.

Alessandro Michele @WMagazine
Alessandro Michele @WMagazine

 Marco Bizzarri, the newly installed president with the insightful gusto in hiring Michele says, “I thought, Why should I look for someone else when he can translate the heritage—and when the values of Gucci are in his veins?”

It took a couple of seasons for some and years for others, but make no mistake, we are now deep in trophy territory.  How do you know trophy clothes when you see them?  ask yourself these key questions and see where they take you-in your imagination as well as in your closet.

Is it an accessory that is an absolute visual festival of delight? For me that means at least 3 differing elements keeping the mind and eyes entranced.  Many of this season’s Louis Vuitton bags are spot on.

Vuitton Pochette Kabuki $2,650
Vuitton Pochette Kabuki $2,650

OK, I know bags have been trophies for years now, so let’s look at some other pieces.  Dolce & Gabbana is another Trophy standard and they are extremely good at it by pulling off some of the most adorned, ruffled, printed and embellished pieces yet.

Dolce and Gabbana Ruffled Silk Embellished Jumpsuit
Dolce & Gabbana Majolica Ruffled Silk Embellished Jumpsuit $4,195

Versace has turned the simplest concept of the team t-shirt and transformed it into a live decal for the Trophy Movement.

Versace Logo Team T Shirt
Versace Logo Team T-Shirt $750

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Beauty is full-in as well.  Done right, it can be a fantastical compliment to the whole look.

Guy Tang Hair
@Guy_Tang on Instagram Featuring Rainbow Bayalage

Back to Gucci.  The logos!  It’s at a whole new level.  Nothing like the “Logo-Mania” eras of the past.  Trophy Logos.  Enough said.  Pulling together this mixed-media maximist look is the epitome.

Gucci Trophy Logos

 

Michele from Gucci sums it this way, “The way you dress is really the way you feel, the way you live, what you read, your choices. That’s what I want to put into Gucci.”

Do you want to feel like a trophy this season?  Go for it, that options are aplenty.

 

headshot-from-christmas Author Christine C. Oddo

 

 

Chanel and Karl Lagerfeld's Metiers d'Art Show 2016 - 2017 The fashion and the attitude are amazing, chic fashion in the most breezy spirit. Too chic.

Soooooo Lovely. Paris Cosmopolite 2016/17 Métiers d’Art show – CHANEL

 

Watching this Chanel show was like a mini-vacation for me. It is incredible. The models stroll, strut, dance and frolic in the Ritz hotel. Not a traditional high strut catwalk in any way. I love this. They look like they are having the best time, the music is adorable and of course the clothes are beyond. Go ahead, take a moment for yourself you totally deserve it! Watching this is my idea of mindfulness.  Enjoy.

 

Circ Cell Dew Perfector Treatment Tonic

Dew Perfector Treatment Tonic by Circ Cell Skincare Reviewed by Sleekhair Panel On Stage at Stylecon 2016

Sleekhair Executives: Joan Ngo COO & Christina Krasch, Marketing Coordinator, Speak at Stylecon 2016

The Expert Product Review Panel Reporting on Dew Perfector at Stylecon 2016.

“What This Does It Creates A Harmony On Your Skin and It Creates a Natural Balance of Oil and Water Without Stripping Anything Natural”, says Christina Krasch.

More info www.circcell.com

headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com

BossBabes Speaker Panel Stylecon 2016

sleekhair-ig-bossbabe-panel-003
Be There Nov 5th!  Stylecon 2016. Beauty, Fashion, Food, Press, Bloggers, Influencers & Shopping!  Supporting my brands and valued colleagues!!

headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com

So You Wanna Be a Model? How Social Media Has Affected This Great Mystique

It seems impossible.  But Yes It’s Tue.  Social Media has now penetrated the  great mystique of discovering top runway models.

“Being discovered” has got to be one of the most storied-about human hopes and wishes-dream-come-true fantasies of all.  Deep down, we all want to be “made” in this life.  We want our talent, whatever it may be, to be finally, finally recognized.  And we each have our unique set of fantasized rewards that go along with it.

This is why the stories of models getting discovered are so very intriguing.  They are legendary, really.

And this is how it used to be done………

According to Harper’s Bazaar,  Gisele Bundchen was found while munching a Big Mac.  

 

Harper's Bazaar Lists Model Discoveries

Harper’s Bazaar Model Discoveries

Chrissy Teigen totally cops to her own disbelief in her discovery story. She was working in a Huntington Beach, CA surf shop.  14 year old Christy Turlington’s beauty was spotted by a photographer while horseback riding in Florida.

Chrissy Teigen
Chrissy Teigen

My Mom told me she was approached by a photographer while she was at a bus stop.  Too young and on her own, she was reluctant to pursue it. Probably an all too common response.  Think of all the beauties we will never get to meet.

These stories of model discovery hold an aura of beautiful randomness.   A secret thing we all believed that only the most tasteful arbiters could bring forth to the masses.  A fantasy we all happily rapture in. 

And now, this is how Social Media is morphing the process………

Swipecast The New App For Fashion Talent

Swipecast The New App For Fashion Talent

Karlie Kloss in Zac Posen, Photographed by Ed Kavishe for Fashion Wire Press" by Ed Kavishe, http://www.fashionwirepress.com/

With Swipecast, a virtual unlimited vault of beautiful models and industry talent are available for review.  This means that the process is less about the narrow, random and mystical discovery and all about wide search capabilities.  Talent also receive more of their share and they get it faster.  Whereas talent used to receive about 66% of their booking, Swipecast says through their service, they now receive 90%.  Payments can now be received in as little as 2 days.

Read more about Swipecast in Vogue. 

On the brand endorsement side, increased speed is also yet another positive factor.  It used to take years for a model to cultivate and be recognized for their following.

This can now be reduced to months.

POSING & POSTING

Some, like Gigi Hadid and Kendall Jenner, are endorsing not to just POSE, but to also POST. Advertising brand giants are all over this.          Adweek Cover Gigi HaddadRead Emma Bazalian’s Fantastic Article in Adweek

KendallJenner Allure

See More Gorgeous Photos of Kendall in the Allure Shoot

How has all this sped up so quickly?  It’s simple.

A model’s followers count is right there, for all to see.

Few of us on the planet qualify as fashion models.  Even fewer make a living at it.  Like so many other businesses, Social Media technology is democratizing the process.  Models and fashion industry talent are, in this respect, just like everybody else-they want a chance, they want to get paid as much as they can and as fast as possible.  But, are you disappointed that this may interfere with the discovery mystique? Are we clutching our pearls?

If so, then what is mystique worth?

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headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com

 

It’s 4pm Tuesday, Do You Know Where Your Content Is?

location, location, location

 

 

stylish millennial
Millennial Style

Its 4pm on Tuesday, do you know where your content is? What’s your strategy for attracting the fashionable Millennial?

 

Your website. It’s your masterpiece. You have toiled endlessly on it so you can capture as many users and stickiness as the heavens allow. Well, how is that working for you? Traffic slowed, stalled or timed out?

Well, fuggetaboutit. There is a new way. Don’t worry, your masterpiece is still important and will still be your standard of excellence.

So fuggetabout what exactly? Well, remember how all the masters of best practices say its all about content, content, content? Yes, this is still true. But, now it’s also really about location, location, location.

location, location, location

 

You need both, actually. If you are in the media business and want to win and win big, especially with Millennials, then follow the paths of Refinery 29, Dazed and i-D. These folks are the new paradigm of best practices.

How are these companies doing? Check out these numbers:

  • Refinery29 launched in ’05 now has 25 million unique monthly users
  • Dazed Media with 3.5 million unique monthly users has LVMH as a partner in one of its entities, Nowness
  • i-D, acquired by Vice Media in 2012 went from 200,000 to now 6.5 million unique monthly users

Read more on this @ The Business of Fashion.

To understand this new paradigm, check out the graphics below and look at it this way. Brands want to be as accessible to their customer as possible and drive as much sales out of it too. So instead of just constantly trying to funnel the consumer to a website, the brand now funnels itself to the consumer.

The Answer-achieve scale with specialized content in each environment.  Make each environment it’s own destination.

It is not just about website and landing page effectiveness anymore, it is all about your brand image curated to your customer’s delight everywhere and anywhere they find you.

Blog 6 No Longer Works JPeg

The analogy is this. Just as your brand has its flagship website, you probably also have a flagship brick and mortar retail location. But, your same brand also is found in many other stores. If it were simply enough to have a single branded store then there would be no need for other retailers.

Blog 6 Correct Model of Content Distribution

Consumers want choice and they want it in the environment of their choosing. Any of the best brands be it Apple or Louis Vuitton or Nike know they must be present and curated at a location and in the manner their customer expects.

 You will find Nike in one of their gorgeous company stores and you will also find it in a Foot Locker.

Nike Found in Footlocker Stores
Nike Found in Footlocker Stores

 

 

location, location, location
Nike Store

 The user experience is completely different.

Brands have to look at third party sites as their key retail partners. Just like each retailer has its own image, so does each site. Content must be customized to meet its customer’s expectations and suit each site. Content designed for Facebook will not be the same as curated for Snapchat as it is for Instagram.  Yes, it’s a lot of work to manage all that content. But so is managing all those retail locations.

 

So, its prime time for your content-do you know where it is?

It should be in front of your targeted Millennial.

That’s exactly where they expect it to be.

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Christine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury product retail sales and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

Can Chanel Make 1957 Oh So 2015?

Has Chanel done it again? Has this storied fashion house of

21_Fall-Winter-2015-16-Ready-to-Wear-collection-�CHANEL_HD
Chanel Fall / Winter 2015

never-ending-goods-of-absolute-desire yet again reignited one of their very own legendary designs? Only the Chanel audience knows. The rest of us will know if we see it on the feet of devotees.

174EF6BE000005DC-3090401-Former_couple_Gina_Lollobrigida_left_87_met_Javier_Rigau_y_Rafol-a-66_1432174892092
Gina Lollobrigida & Javier Rigau y Rafols

What we have on our hands here, or should I say feet, is the newest rendition relaunching the two-tone classic Chanel Slingback. Originally created in 1957, click this link to see the fabulous archived ’57 photo of Gina Lollobrigida and society’s finest wearing this classic shoe.  The photo has a tickle of animation featuring the famous two-tone, intended as Chanel noted, that the black cap will shorten the toe and the beige lengthens the leg.

 

Gina Lollobrigida 1957 Magazine Cover
Gina Lollobrigida 1957 Magazine Cover

 

In a crazy coincidence, Lollobrigida, once referred to as “the most beautiful woman in the world” is again in the news at 87 years old. She says her decades younger husband tricked her, via getting her to sign paperwork, into their marriage, and only for her estate.

We know Chanel is tops in fashion, but how will the fashionista social media elite respond is the other question.  Besides product sales, Social Media is the other sure way we’ll quickly learn if the relaunch of this classic is a hit. Response and Engagement from discriminating fashion societies reveal the truth for all to see and then emulate.

Lets look a little further into this social media terminology, “engagement”.  Social Media expert and Harvard professor, Dr. Lelia Samii,  states that,  Many think that the size of your community is the most important part of social media, however what is more important is ENGAGEMENT.” Dr. Samii is well known in her circles for devising the REALLY framework and strategy. Her REALLY program is an effective approach to the implementation and analysis of a brand’s social media efforts. REALLY stands for: Research, Engage, Analytics, Listen, Learn, You.

Sounds like marketing, doesn’t it?  In Chanel’s eternal branding genius, they generated 4 visually delicate but unmistakable vignettes that are just long enough to draw in the viewer, but short enough  to keep rapt attention.  Based on the rolled jeans and bike ride featured in the vignettes, this creative balance is precisely aimed at the Millennial target audience.  Be it 1957 or 2015, Chanel perpetuates their iconic aura.  Judging by the number of views and comments, and multiply this by 4- one for each featured vignette, it does appear that Chanel definitely engages their audience.

Chanel-Slingback-Story-185
Watch Chanel’s Slingback Vignettes on YouTube

Chanel’s 2015 social media marketing of their 1957 slingback is undoubtedly on target.  Can’t wait to see them on all those feet.

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Christine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury product retail sales and digital strategy agency.

Inquiries to christine@madisonluxegroup.com