Tag: marketing

Launching 1st Truly Gender-Inclusive Clinical Skin Care

Launching 1st Truly Gender-Inclusive Clinical Skin Care

Reporting the upcoming October 2017 launch of a clinically based and incredibly exclusive skin care formula.
It is INTENTIONALLY designed for equal & effective use for both MEN & WOMEN.

“As the new Chief Marketing Officer of this amazing new brand,

I am so pleased with the opportunity to be able to share aFront Panel Showing For Men and Women

truly gender inclusive and effective skin care product.”

Christine C. Oddo
CMO, ROOT of Skin
Our new brand is named

ROOT OF Skin

ROS Logo

Gang Rendering

The product was researched and developed in our private medical grade research facility. We also manufacture the core active ingredient complex-
SourceCode Technology
and it is only available exclusively within our product.
Expect new product applications coming soon in 2018!

RootSkin_RFRSerum

 

H2H- Are You Experienced?  Human to Human – The Digital Promise Delivered

H2H- Are You Experienced? Human to Human – The Digital Promise Delivered

Jimi Hendrix was on the right track in many ways when he asked “Are You Experienced?”

So what exactly is H2H?  No, it is not the latest Asian flu.  Neither is it water—that is H2O.  And its definitely not the latest networking app!

H2H is “Human to Human”

H2H is About Brands & Delivering on Their Digital Promise

Your digital promise is the full delivery of your brand’s experience to your consumer.  Sure, its easy to produce slick graphics and fabulous copy on a webpage and in social media.  But brands have to really ask themselves if they are also providing the human experience vis-a-vie their digital presentation.

At first this seems a bit crazy and if nothing else completely contradictory.  Isn’t the whole point of digital is that it’s exactly just that-digital?  Not exactly.  What customers are demanding is the full range of a robust experience that a brand has to offer.  What seems to be new here really isn’t.  But with digital in the mix, the rules of execution have been forever altered.  Marketers know that consumers do not want to simply buy something, they want to fully experience it.  This means that brands now have to understand how to seamlessly deliver online and offline–with great humanness.

The rules of brand delivery and execution are forever changed.  

Missing the H2H portion of the brand delivery equates to treating your customer like a piece of digital meat!

Human to Human Marketing is The Digital Marketing Brand Promise Delivered
Human to Human Marketing is The Digital Marketing Brand Promise Delivered

 

This is nothing new because as far back as 1998, Joseph Pine and James Gilmore published “Welcome to the Experience Economy” and the phrase was then forever coined.  They plotted The Progression of Economic Value graph.

The Progression of Economic Value Created in 1998
The Progression of Economic Value Created in 1998!

Even then in 1998, customers were demanding experiential immersion with a brand. With digital marketing, they are demanding it even more.  Its sort of a paradox.  The more brands deliver remotely, the more customers expect to be treated like a human.

“Its sort of a paradox.  

The more brands deliver remotely, the more customers expect to be treated like a human.”  

Farfetch, the digital platform featuring hundreds of impossible to find boutiques and merchandise, recently announced their “Store of the Future”.  Check out this short video from Bloomberg.

Farfetch is setting the standard for digital delivery and human experience.

Farfetch founder, Jose Neves says:

“The next stage in the evolution of the fashion industry is the connected store, which uses technology to enhance the luxury retail experience to become even more customer centric,” he said. “Farfetch is at the crossroads of luxury and technology and is well placed to understand its needs and deliver a tailored solution.”

Jose Neves on LinkedIn-the Creator of Farfetch
Jose Neves on LinkedIn-the Creator of Farfetch

In their new retail store concept, Farfetch customers will experience the full immersion of humanity wrapped in a digital brand delivery.  Farfetch has executed an admirable business benchmark for H2H.

Is your brand ready for H2H?  Are you experienced?

Christine C. Oddo is the author of The Christine Report blog and founder of
Madison Luxe Group; a beauty and luxury product retail sales & digital strategy agency.
Inquiries to christine@madisonluxegroup.com
Madison Luxe Group Where Luxury Meets Reality www.thechristinereport.com www.madisonluxegroup.com
The Christine Report
Does Your Favorite Luxury Brand Take Your Advice?

Does Your Favorite Luxury Brand Take Your Advice?

Did you ever make one of these “investment” purchases? You love it, you want it, you have thought about it for long enough, but there was just a little somethin’-somethin’ that you disagreed with in either the design or color or functionality? Your purchase could be anything: cars, appliances, shoes, jewelry or even tech. Even though you were kind of deep down disappointed, because you really wanted it, you went ahead and bought it anyways.

Do Your Fave Luxury Brands Take Your Advice?
Do Your Fave Luxury Brands Take Your Advice?

You think to yourself, wow, if I could just reach out to somebody at this company and tell them what I think, then, maybe they would use my idea……

Well, now you can. And in ways never before possible and with some of the world’s largest, most luxurious brands.

Brands and marketers call this USER GENERATED BRANDING.

Who would have ever thought that brands like DeBeers, Mercedes and Christian Louboutin would do such a thing?

For DeBeers, their “Moments in Light” app celebrates women nominated by their peers for their brilliance. Just as a diamond is brilliant, DeBeers wants all women as celebrated their precious gems.

De Beers Celebrates Women via Moments in Light campaign
De Beers Celebrates Women via “Moments in Light” campaign

 

 

 

 

 

 

Mercedes Benz utilized their user generated branding in the most literal way. Customers were able to design their GLA model via an Instagram app. You can watch the brief GLA customization YouTube instructional video here.

Mercedes Benz GLA Build A Car Instagram App
Mercedes Benz GLA Build A Car Instagram App

 

 

Christian Louboutin cleverly took a fun multi-media approach celebrating the Spring/Summer 2015 “Tribalou”, collection launch. When email subscribers received their newsletter, it featured a large animated graphic of a Southwest Indian mask. The mask linked to the Louboutin website and landed on a build-your-own-paper-puppet feature. Most adorably, the puppets are called a “Tribaloubi”. When the user completed their design, they printed out their puppet and assembled it. Now that’s what I call brand interaction!

Your friends won’t do it.  Most likely your family and co-workers won’t either.  But now your favorite luxury brand will!  Go on, don’t hold back, send ’em your advice.

Have fun, and see if your ideas come to life in their next campaign.

 

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Christine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury product retail sales and digital strategy agency.

Inquiries to christine@madisonluxegroup.com