Tag: Brand

Stem Cell Scientist Hans Keirstead Battles Crow’s Feet And Vies For A Congressional Seat

Stem Cell Scientist Hans Keirstead Battles Crow’s Feet And Vies For A Congressional Seat

ROOT OF SKIN Brand Launching This Month!  Check Our 1st Press Piece From The Wonderful Beauty Independent Site and Daily Newsletter. By Rachel Brown.

Hans Keirstead is campaigning for good looks and good government: the first with new skincare brand Root of Skin and the second with a congressional run.

An outgrowth of AiVita Biomedical, the brand is launching after four years of stem cell exploration to help finance the clinical research company’s efforts to develop cancer therapies. Priced from $48 to $57, its three debut products are the 1-oz. Revitalizing Face Serum, .5-oz. Revitalizing Eye Renewal Lotion and 1-oz. Revitalizing Tinted Renew Primer. Formulas rely on the so-called SourceCode Technology combining a cellular communication system with 52 skin-enhancing ingredients.

ROS PRODUCT For Beauty Independent

“The vast majority of skincare on the market is versions of fillers, hydrators and light reflectors. I decided to take an entirely different approach,” says Keirstead. “As a pioneer of the stem cell field, I recognized that all of the stem cell skincare products were marketing ploys rather than reality. We have generated a product that’s a true innovation. Try this stuff. You’ll see the effect.”

As a scientist and biotech entrepreneur, Keirstead is more familiar with a laboratory than skincare marketing. Prior to founding AiVita Biomedical, he was a professor at the UC Irvine School of Medicine and sold the company California Stem Cell for $126 million.

Explaining Root of Skin, Keirstead gets rather technical. He shares, “We took human stem cells and pushed them to become pure populations of human skin precursors. My team is the best in the world at generating pure populations of stem cells. We generate populations that are 99% pure, the next best are 70% pure. That’s a big deal because, if you are generating something that’s 70% pure, you have to ask yourself, what is the other 30%?” He stresses, “We are not adding anything life doesn’t create naturally.”

Root of Skin is far from the only skincare offshoot of a biotech company. The brand Algenist was founded as part of TerraVia, which used to be named Solazyme, and its fellow Sephora offering Biossance is a branch of Amyris. Beauty businesses offer these companies the promise of short-term returns as they chase scientific breakthroughs taking longer to materialize.

Cool Chick For Beauty Independent

“If I make more money than I burn, then I don’t have to raise money,” reasons Keirstead. “The skincare product is projected to generate far more money than I require to run my clinical trials. That’s tens of millions of dollars. Skincare products are very widely used and are high revenue generators, and we are pouring that money back into treating women with cancer.”

To improve its chances in the beauty segment, privately-held AiVita been amassing skincare expertise through a scientific advisory board that includes Michael Gold, Mary Lupo and Zoe Draelos. The company also hired Christine Oddo, formerly of Cristophe Products Inc. and the defunct Kardashian beauty brand PerfectSkin, as chief marketing officer.

Aimed at both men and women, the unscented Root of Skin products will initially be sold online. Medical offices are also potential points of distribution. AiVita has produced a professional edition of Root of Skin that’s pricier than the general retail line and amplifies the active components in the formulas.

AiVita’s skincare business doesn’t rest solely on Root of Skin. The company is promoting its active ingredients broadly to companies for applications in their skincare products. Keirstead divulges AiVita has been in discussions with nine skincare firms considering harnessing the ingredients.

ROS PRODUCT For Beauty Independent

Meanwhile, the budding beauty executive is challenging 18-term Republican Rep. Dana Rohrabacher, a strong supporter of President Trump who has been under scrutiny for close ties to Russia, to represent the 48th district that stretches along the Southern California coastline in Orange County. Keirstead, originally from Canada, argues the time he’s spent in the trenches of scientific discovery and policy gives him an understanding few members of Congress have of healthcare in this country.

“We need field experience in Congress. The vast majority of congressmen are lawyers. The deficits in our society are a direct result of that lack of field experience,” he says, continuing, “Our healthcare system quite frankly is a mess, and I intended to fix that. My mission is to facilitate the development of 1,000 companies like mine and to better everyone’s healthcare. Right now, I’m working on cancer, but I would like to facilitate treatments for multiple human diseases.”


headshot-from-christmasChristine C. Oddo is the Chief Marketing Officer for ROOT OF SKIN™ cosmetic and skin care products, author of The Christine Report blog and founder of               Madison Luxe Group; a beauty and luxury product retail sales and digital strategy agency.

Inquiries to christine@madisonluxegroup.com


Launching 1st Truly Gender-Inclusive Clinical Skin Care

Launching 1st Truly Gender-Inclusive Clinical Skin Care

Reporting the upcoming October 2017 launch of a clinically based and incredibly exclusive skin care formula.
It is INTENTIONALLY designed for equal & effective use for both MEN & WOMEN.

“As the new Chief Marketing Officer of this amazing new brand,

I am so pleased with the opportunity to be able to share aFront Panel Showing For Men and Women

truly gender inclusive and effective skin care product.”

Christine C. Oddo
CMO, ROOT of Skin
Our new brand is named


ROS Logo

Gang Rendering

The product was researched and developed in our private medical grade research facility. We also manufacture the core active ingredient complex-
SourceCode Technology
and it is only available exclusively within our product.
Expect new product applications coming soon in 2018!



Maximalism vs. Minimalism.  What Meme Is Right for Your Brand?

Maximalism vs. Minimalism. What Meme Is Right for Your Brand?

Maximalism versus Minimalism.  If you created a campaign using a meme, which way would you go?  Which visual style is more representative of your brand?

More than ever before, visual impact takes the lead role in brand presence.  Memes are an excellent tool for delivering incredible visuals while identifying with your target consumer.  In the not-to-distant-past campaigns relied heavily, and successfully, only on their creative and production capabilities.  Our digital media world has changed all that. Creative is no longer perceived and judged just as award-winning art-for-art’s-sake.  It now has to be conceived with the notion that it can go viral – and we all know that creating the magic of going viral is the killer hack in digital branding.  Now not only does creative have to be flawless and fitting, it must also be able to go into full viral motion.

Memes are a leading way to instantly deliver your brand message.

So, will you go with the Maximalist pow and deliver eye candy straight between the reader’s eyes?  Or, is it more fitting for your brand to play it cool and draw them in with a I-couldn’t-care-less-about-how amazing-I-look-‘tude?

Gucci’s latest Watch campaign is obviously continuing their trend in Maximalist fashion.

Check out some of their recent campaign memes.  The copy is critical too!

Gucci Meme 1Gucci Meme 2Gucci Meme 3

Want to understand how Gucci is utilizing memes into their campaign?

Read Australian Vogue’s article here.

Vogue Australia with Karlie Kloss








Now that you have experienced Maximalism, let’s see the difference with Minimalism. What Vetements just did is simply way too cool.
Vetememes the Vetements Meme Jacket Sold Out
Vetememes the Vetements Meme Jacket
Burberry’s Art of The Trench campaign is iconic for its minimalist imagery and impact. They further capitalized on their viral success with a flawlessly linked execution via brick & mortar and engaging user generated content.
Burberry's Art of The Trench Campaign Utilizes Memes, Brick & Mortar and User Generated Content
Burberry’s Art of The Trench Campaign Utilizes Memes, Brick & Mortar and User Generated Content










What Burberry’s did is extremely important.  It illustrates the opportunity for how a brand can lead an entire robust campaign with a single piece of developed creative.

We now know the importance and opportunities of memes.  So what will it be- Maximilism or Minimalism?


headshot-from-christmasChristine C. Oddo is the founder of Madison Luxe Group a beauty and luxury product retail sales and digital strategy agency and author of The Christine Report blog.

Inquiries to christine@madisonluxegroup.com


Ho-Ho-Ho  Yo-Yo-Yo How Did It Go-Go-Go???  How Were Your Holiday Sales?

Ho-Ho-Ho Yo-Yo-Yo How Did It Go-Go-Go??? How Were Your Holiday Sales?

So, how did it go?  Now that we’re getting through January, for sure you have already done your 2016 Holiday Sales review.  So, how did it go?  If you are not happy, hard to believe, but we now only have about 8 calendar months to implement change.  Can we do all that needs to be done in time, this time?

The key question for most brands and stores has become incredibly apparent-

Where did my customer shop?

Did I have a brand presence there?

Was my customer’s experience consistent?

In Other Words


Unified Commerce.  It’s not just Omni-Channel.

What does UNIFIED mean exactly?  It means that presence or performance is no longer about where one can buy a product or find their retailer.  As marketers, we call each of these a channel.  Do you know what your customer calls it?  NOTHING.  Sorry to be so blunt.  That’s right, they refer to it as nothing.  Why?  Because our customers really don’t care what a channel is.  They only care about where they are and if they can easily purchase something.  We also need less emphasis and planning around “channel optimization”, “tracking” the target consumer, or “omni-channel” anymore, too.  Technically these efforts will remain, but it is really all about the right marketing mind set and goals.  Its time to truly begin to understand and implement brand transaction strategies from the consumers’ viewpoint.

Unified Commerce.  It’s Technology and It’s Your Consumers’ Brand Experience.

2016 projected $30B spend on commerce unification software 



It is about a product or a brand transaction being seamlessly and instantly present across every platform.


Why Omni-Channel is Not The Same as UNIFIED

Here is a perfect true life example of my experience with an exclusive department store-           This retailer is definitely Omni-Channel but definitely not Unified.  When I fly into this city, I always look forward to shopping at this amazing destination.  When I purchase something that won’t fit my carry-on, I have to ship it back.  The brick and mortar purchase process will not allow it to be shipped to my PO Box.  So, the sales associate has to physically release the order at the exact right time so that it meets me at my house upon return from my trip and not sit on my front porch while I am away.  Then, I have to worry about my purchase sitting at the retailer for sometimes a week or more, depending on how long I am away. But, when I order online from this store, they will ship my package anywhere- including my PO Box. 


Dior Tribal Earrings My Must-Have Item Ordered Via Text Unified Commerce Needed Here
Dior Tribal Earrings My Must-Have Item Ordered Via Text

Most surprising to me was when I needed some extra help buying some incredible just-had-to-have runway earrings and I wanted a couple different pair to collect all at once. 

I called the store long distance and during this experience, I was able to order these pricey earrings from the sales associate literally via texting but, get this- they were not available for order via their website.  

Very confusing.                                                                    





Unified Commerce Needed Here The ECommerce, In-Store and Phone Ordering Brand Experience Completely Different
Unified Commerce Needed Here The ECommerce, In-Store and Phone Ordering Brand Experience Completely Different


So, time has come where the point of sale is no longer just about technology capability, channels or physical location of the purchase.


Unified commerce means that no matter where or when a consumer decides to buy, they can seamlessly, readily and easily transact their purchase AND to them, the transaction feels, looks and acts the same.  The consumer experiences little differences in their transaction options and brand interaction.  Also anyone in the organization that may be assisting in the transaction has the same information access and in real time.

Unified Commerce by National Retail Federation
Unified Commerce by National Retail Federation








Time flies.  Our consumer continues to expect more unity in their experience.  Can you be totally ready by the next holiday season?  Can you get Unified?



Madison Luxe Group Where Luxury Meets Reality www.thechristinereport.com www.madisonluxegroup.com

Christine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

It’s 4pm Tuesday, Do You Know Where Your Content Is?

It’s 4pm Tuesday, Do You Know Where Your Content Is?

location, location, location



stylish millennial
Millennial Style

Its 4pm on Tuesday, do you know where your content is? What’s your strategy for attracting the fashionable Millennial?


Your website. It’s your masterpiece. You have toiled endlessly on it so you can capture as many users and stickiness as the heavens allow. Well, how is that working for you? Traffic slowed, stalled or timed out?

Well, fuggetaboutit. There is a new way. Don’t worry, your masterpiece is still important and will still be your standard of excellence.

So fuggetabout what exactly? Well, remember how all the masters of best practices say its all about content, content, content? Yes, this is still true. But, now it’s also really about location, location, location.

location, location, location


You need both, actually. If you are in the media business and want to win and win big, especially with Millennials, then follow the paths of Refinery 29, Dazed and i-D. These folks are the new paradigm of best practices.

How are these companies doing? Check out these numbers:

  • Refinery29 launched in ’05 now has 25 million unique monthly users
  • Dazed Media with 3.5 million unique monthly users has LVMH as a partner in one of its entities, Nowness
  • i-D, acquired by Vice Media in 2012 went from 200,000 to now 6.5 million unique monthly users

Read more on this @ The Business of Fashion.

To understand this new paradigm, check out the graphics below and look at it this way. Brands want to be as accessible to their customer as possible and drive as much sales out of it too. So instead of just constantly trying to funnel the consumer to a website, the brand now funnels itself to the consumer.

The Answer-achieve scale with specialized content in each environment.  Make each environment it’s own destination.

It is not just about website and landing page effectiveness anymore, it is all about your brand image curated to your customer’s delight everywhere and anywhere they find you.

Blog 6 No Longer Works JPeg

The analogy is this. Just as your brand has its flagship website, you probably also have a flagship brick and mortar retail location. But, your same brand also is found in many other stores. If it were simply enough to have a single branded store then there would be no need for other retailers.

Blog 6 Correct Model of Content Distribution

Consumers want choice and they want it in the environment of their choosing. Any of the best brands be it Apple or Louis Vuitton or Nike know they must be present and curated at a location and in the manner their customer expects.

 You will find Nike in one of their gorgeous company stores and you will also find it in a Foot Locker.

Nike Found in Footlocker Stores
Nike Found in Footlocker Stores



location, location, location
Nike Store

 The user experience is completely different.

Brands have to look at third party sites as their key retail partners. Just like each retailer has its own image, so does each site. Content must be customized to meet its customer’s expectations and suit each site. Content designed for Facebook will not be the same as curated for Snapchat as it is for Instagram.  Yes, it’s a lot of work to manage all that content. But so is managing all those retail locations.


So, its prime time for your content-do you know where it is?

It should be in front of your targeted Millennial.

That’s exactly where they expect it to be.

Follow my blog with Bloglovin

Christine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury product retail sales and digital strategy agency.

Inquiries to christine@madisonluxegroup.com