Launching 1st Truly Gender-Inclusive Clinical Skin Care

Reporting the upcoming October 2017 launch of a clinically based and incredibly exclusive skin care formula.
It is INTENTIONALLY designed for equal & effective use for both MEN & WOMEN.

“As the new Chief Marketing Officer of this amazing new brand,

I am so pleased with the opportunity to be able to share aFront Panel Showing For Men and Women

truly gender inclusive and effective skin care product.”

Christine C. Oddo
CMO, ROOT of Skin
Our new brand is named

ROOT OF Skin

ROS Logo

Gang Rendering

The product was researched and developed in our private medical grade research facility. We also manufacture the core active ingredient complex-
SourceCode Technology
and it is only available exclusively within our product.
Expect new product applications coming soon in 2018!

RootSkin_RFRSerum

 

Human to Human Marketing is The Digital Marketing Brand Promise Delivered

H2H- Are You Experienced? Human to Human – The Digital Promise Delivered

Jimi Hendrix was on the right track in many ways when he asked “Are You Experienced?”

So what exactly is H2H?  No, it is not the latest Asian flu.  Neither is it water—that is H2O.  And its definitely not the latest networking app!

H2H is “Human to Human”

H2H is About Brands & Delivering on Their Digital Promise

Your digital promise is the full delivery of your brand’s experience to your consumer.  Sure, its easy to produce slick graphics and fabulous copy on a webpage and in social media.  But brands have to really ask themselves if they are also providing the human experience vis-a-vie their digital presentation.

At first this seems a bit crazy and if nothing else completely contradictory.  Isn’t the whole point of digital is that it’s exactly just that-digital?  Not exactly.  What customers are demanding is the full range of a robust experience that a brand has to offer.  What seems to be new here really isn’t.  But with digital in the mix, the rules of execution have been forever altered.  Marketers know that consumers do not want to simply buy something, they want to fully experience it.  This means that brands now have to understand how to seamlessly deliver online and offline–with great humanness.

The rules of brand delivery and execution are forever changed.  

Missing the H2H portion of the brand delivery equates to treating your customer like a piece of digital meat!

Human to Human Marketing is The Digital Marketing Brand Promise Delivered
Human to Human Marketing is The Digital Marketing Brand Promise Delivered

 

This is nothing new because as far back as 1998, Joseph Pine and James Gilmore published “Welcome to the Experience Economy” and the phrase was then forever coined.  They plotted The Progression of Economic Value graph.

The Progression of Economic Value Created in 1998
The Progression of Economic Value Created in 1998!

Even then in 1998, customers were demanding experiential immersion with a brand. With digital marketing, they are demanding it even more.  Its sort of a paradox.  The more brands deliver remotely, the more customers expect to be treated like a human.

“Its sort of a paradox.  

The more brands deliver remotely, the more customers expect to be treated like a human.”  

Farfetch, the digital platform featuring hundreds of impossible to find boutiques and merchandise, recently announced their “Store of the Future”.  Check out this short video from Bloomberg.

Farfetch is setting the standard for digital delivery and human experience.

Farfetch founder, Jose Neves says:

“The next stage in the evolution of the fashion industry is the connected store, which uses technology to enhance the luxury retail experience to become even more customer centric,” he said. “Farfetch is at the crossroads of luxury and technology and is well placed to understand its needs and deliver a tailored solution.”

Jose Neves on LinkedIn-the Creator of Farfetch
Jose Neves on LinkedIn-the Creator of Farfetch

In their new retail store concept, Farfetch customers will experience the full immersion of humanity wrapped in a digital brand delivery.  Farfetch has executed an admirable business benchmark for H2H.

Is your brand ready for H2H?  Are you experienced?

Christine C. Oddo is the author of The Christine Report blog and founder of
Madison Luxe Group; a beauty and luxury product retail sales & digital strategy agency.
Inquiries to christine@madisonluxegroup.com
Madison Luxe Group Where Luxury Meets Reality www.thechristinereport.com www.madisonluxegroup.com
The Christine Report
Donald Trump and Barack Obama Meet After Trump's Historic Win For The White House Presidency

Crash Collaboration-Could Your Brand Successfully Collaborate At This Level???

Its been an intensely provocative week.

First, it was the amazing post-election exchanges between Obama and Trump.  Then it was what I learned at the Dior Makeup Counter. Both of these experiences made me think about collaborative brand relationships.  Of course, since I am in branding and consumer products, I look at most everything through this lens.  Barack and Donald are definitely brands. Just as politicians shape and influence our lives and decisions, so do brands.

Never, ever could it be imagined that Barack and The Donald would have this most gracious of exchanges.  Of course, a hand-off of the office was expected.  The unexpected was this high level of success in civility, cooperativeness and effectiveness.  When brands never thought of as compatible can pull off a major relationship coup such as this, this is what I call a Brand Crash Collaboration.

 

Could your brand successfully collaborate with another at this extreme level?

Donald Trump and Barack Obama
Donald Trump and Barack Obama’s Brand Crash Collaboration.

 

The Donald and Barack Obama together.   This is a Brand Crash Collaboration because it is so unexpected and effective that you cannot take your eyes and attention away from it.

 

 

 

 

What I learned at the Dior Makeup Counter

Also impressive is the collaboration of Dior and Amore Pacific in creating the       DreamSkin Perfect Skin Cushion product.

 

This much openness to a partnership between true competitors in the beauty space is remarkable.  I love the brand collaboration as much as I am loving this product.

 

Dior DreamSkin Perfect Skin Cushion Capture Totale
Dior DreamSkin
Dior Partners with Amore Pacific for the Dior DreamSkin Perfect Skin Cushion Product.
Dior Partners with Amore Pacific for the Dior DreamSkin Perfect Skin Cushion Product.

 

Other successful Brand Crash Collaborations are:

  • Louis Vuitton & BMW– brand behemoths executing at this level is definitely worth benchmarking.
  • Bonne Bell & Dr. Pepper- can you believe this collaboration formed in 1975?!
  • Karl Lagerfeld & The Odyssey at Hotel Metropole in Monaco– historic hotels have taken deep dives into the fickle world of fashion with these catwalk giants such as: Armani, Versace and Diane von Furstenberg.

Karl Lagerfeld collaborates with Hotel Metropole in Monaco
Karl Lagerfeld designs the Odyssey at the Hotel Metropole Monte Carlo

Brand Crash Collaborations are beneficial but require lots of forethought and planning.

Benefits:

  1. Greater Audience Reach
  2. Expanded Brand Identity
  3. Alliance of Expertise
  4. New Creative Opportunities
  5. Expense and Revenue Sharing

Beware:

  1. Extra Effort Coordinating Teams
  2. Authenticity Issues
  3. Execution Complexities
  4. More People Equals More Finger Pointing
  5. Legal Agreements

There is much to be considered and possibly much to be gained through Brand Crash Collaborations.  Every situation requires extreme diligence in assessing viability and pay-off and what everybody stands to gain or lose.

Brands now have a new benchmark high in collision collaboration.  Be careful with your brands and the possible outcomes- just as Barack Obama and Donald Trump seem to be.

 

headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com

Circ Cell Dew Perfector Treatment Tonic

Dew Perfector Treatment Tonic by Circ Cell Skincare Reviewed by Sleekhair Panel On Stage at Stylecon 2016

Sleekhair Executives: Joan Ngo COO & Christina Krasch, Marketing Coordinator, Speak at Stylecon 2016

The Expert Product Review Panel Reporting on Dew Perfector at Stylecon 2016.

“What This Does It Creates A Harmony On Your Skin and It Creates a Natural Balance of Oil and Water Without Stripping Anything Natural”, says Christina Krasch.

More info www.circcell.com

headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com