Levity in Luxury

Love this by @voguebusiness – Vogue Business – reports that #Luxury Brands are “newly opting for relatability over exclusivity by embracing irreverence and humour on social media”
When I created Mettalusso, my vegan clean beauty brand for people + pets- I also created an original #entertainment series with #brand characters. No luxury brand ever before launched with this differentiation! Very exciting to see research from a valuable resource.
My series is: Mettie + Lunah’s Forever Journey. The lead characters names are a take on the company’s name.
This is a repost of their graph with the survey indicating the consumer’s affinity for levity. Enjoy!

Photo credit @voguebusiness #entrepreneur #entrepreneurlife #makeup #veganmakeupproducts #pets #branding #marketing #brandstrategy #beautybusiness #beautyindustry #brand #fashion #fashionblogger #apparelbrand #fashionbusiness #marketingandadvertising #marketingstrategy #contentcreator

your grateful author

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The Christine Report

The Christine Reportâ„¢ www.thechristinereport.com Beauty & Fashion

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