Circ Cell Dew Perfector Treatment Tonic

Dew Perfector Treatment Tonic by Circ Cell Skincare Reviewed by Sleekhair Panel On Stage at Stylecon 2016

Sleekhair Executives: Joan Ngo COO & Christina Krasch, Marketing Coordinator, Speak at Stylecon 2016

The Expert Product Review Panel Reporting on Dew Perfector at Stylecon 2016.

“What This Does It Creates A Harmony On Your Skin and It Creates a Natural Balance of Oil and Water Without Stripping Anything Natural”, says Christina Krasch.

More info www.circcell.com

headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com

Free or Best Offer. What is the affect of Live Streaming on Fashion’s Finest Freelancers?

Live Streaming Fashion may have completely changed the fate for Fashion’s Finest Freelancers.

While going for my daily morning run, this old chest of drawers was on the curb looking for a new home.  I stopped, stared at the sign and had to take a photo because it reminded me of something I had just recently learned.

Free or Best Offer. 

I think a few of my freelance fashion colleagues feel like this chest of drawers.

Free or Best Offer Chest of Drawers Photo

Just as this season’s shows were winding down, I reached out to a couple of my freelance makeup artist friends.  Knowing how busy they are during shows, I did not expect to hear back for a couple more weeks.  I routinely figured that they would finish their shows, get their post-show rest and then we would catch up.

Except that I did hear back from a couple of them immediately.

What the heck was going on?

The shocking answer is that they were barely booked this season!  This update was coming from some very highly talented freelancers.  Their talent was always booked solid during fashion and award seasons.  This was shocking news.

They have also come to rely heavily on the income, camaraderie and contacts each fashion season brings.

No doubt, live streaming fashion has been AWESOME for the wanting consumer.  Its AWESOME for the brands too.  Via the multitude of live media outlets, brands are sharing their essence and value in real time.  It does not come cheap for the brands though.

Last year, WWD reported, “ the bulk of beauty brands paying designers for show sponsorships anywhere from $5,000 for a lesser-known fashion label to $50,000 for a more established one — plus supplying the products — the question is: Do the beauty companies reap rewards?  The answer is a resounding “yes.” 

And for their $50K, you know that the big corporate brands are bringing in their own armies of celebrity stylists and entourage.  This leaves little to no room for the talented freelancer.

I’ve been told that this year was the biggest yet.  Big companies totally dominated backstage at the shows.  Can’t begrudge anyone, let’s face it, they are marketers and paid heavily for the opportunity.

Major change brings on major change.  In hyper-available “real time” where items, looks and trends are immediately available to the public, there will be equal evidence of the immediate winners and losers at this new game.

Tresemme 2016

Is it working for the brands?  Yes.

 

“From our research at Unilever, we know that the content we develop around fashion week has a

really strong ROI,” said Jen Daly, marketing director of salon-inspired hair-care brands at Unilever, who noted that since 2013, when TRESemmé concentrated its efforts in New York as the official hair-care sponsor of fashion week, the brand has seen the growth rate of its styling business increase five times.  “[For our consumer], the hair resonates more than the designer.”

 

 

Karl_Lagerfeld_Cannes (1)

Karl Lagerfeld recently shared his opinion with The Business of Fashion.

“It’s a mess,” said Lagerfeld backstage after the Fendi show, when asked about the lack of consensus amongst members of the fashion industry in the US, UK and Continental Europe on the value of consumer-facing fashion shows…..

“Chanel makes six collections per year, but I make already one — the capsule — that is not shown to the press, to nobody. The day it comes out is the day the stores get a document. Now I want to do something else — perhaps it’s too early to talk about it — to make a special collection only for the [Internet].  Fifteen things, you buy them and you get them immediately.”

 

Many shows are now also opportunities to immediately buy. No more 6 months wait until it hits the retail floor.  This is fantastic for consumers and brands.

So, what will Live Streaming most likely mean to the freelancers?

Maybe many talented freelancers will be left out of the stream.

headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com

 

So You Wanna Be a Model? How Social Media Has Affected This Great Mystique

It seems impossible.  But Yes It’s Tue.  Social Media has now penetrated the  great mystique of discovering top runway models.

“Being discovered” has got to be one of the most storied-about human hopes and wishes-dream-come-true fantasies of all.  Deep down, we all want to be “made” in this life.  We want our talent, whatever it may be, to be finally, finally recognized.  And we each have our unique set of fantasized rewards that go along with it.

This is why the stories of models getting discovered are so very intriguing.  They are legendary, really.

And this is how it used to be done………

According to Harper’s Bazaar,  Gisele Bundchen was found while munching a Big Mac.  

 

Harper's Bazaar Lists Model Discoveries

Harper’s Bazaar Model Discoveries

Chrissy Teigen totally cops to her own disbelief in her discovery story. She was working in a Huntington Beach, CA surf shop.  14 year old Christy Turlington’s beauty was spotted by a photographer while horseback riding in Florida.

Chrissy Teigen
Chrissy Teigen

My Mom told me she was approached by a photographer while she was at a bus stop.  Too young and on her own, she was reluctant to pursue it. Probably an all too common response.  Think of all the beauties we will never get to meet.

These stories of model discovery hold an aura of beautiful randomness.   A secret thing we all believed that only the most tasteful arbiters could bring forth to the masses.  A fantasy we all happily rapture in. 

And now, this is how Social Media is morphing the process………

Swipecast The New App For Fashion Talent

Swipecast The New App For Fashion Talent

Karlie Kloss in Zac Posen, Photographed by Ed Kavishe for Fashion Wire Press" by Ed Kavishe, http://www.fashionwirepress.com/

With Swipecast, a virtual unlimited vault of beautiful models and industry talent are available for review.  This means that the process is less about the narrow, random and mystical discovery and all about wide search capabilities.  Talent also receive more of their share and they get it faster.  Whereas talent used to receive about 66% of their booking, Swipecast says through their service, they now receive 90%.  Payments can now be received in as little as 2 days.

Read more about Swipecast in Vogue. 

On the brand endorsement side, increased speed is also yet another positive factor.  It used to take years for a model to cultivate and be recognized for their following.

This can now be reduced to months.

POSING & POSTING

Some, like Gigi Hadid and Kendall Jenner, are endorsing not to just POSE, but to also POST. Advertising brand giants are all over this.          Adweek Cover Gigi HaddadRead Emma Bazalian’s Fantastic Article in Adweek

KendallJenner Allure

See More Gorgeous Photos of Kendall in the Allure Shoot

How has all this sped up so quickly?  It’s simple.

A model’s followers count is right there, for all to see.

Few of us on the planet qualify as fashion models.  Even fewer make a living at it.  Like so many other businesses, Social Media technology is democratizing the process.  Models and fashion industry talent are, in this respect, just like everybody else-they want a chance, they want to get paid as much as they can and as fast as possible.  But, are you disappointed that this may interfere with the discovery mystique? Are we clutching our pearls?

If so, then what is mystique worth?

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headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com