Celebs and Fashion Pros at StyleWeekOC2019 Newport Beach, CA

Its Fall Fashion Week everywhere and even summer’s hottest day couldn’t keep any away from the Newport Beach Fashion Island X Simply #StyleWeekOC Event.

The panelist line up was quite robust. Presentations included topics and discussions on fashion, creators, stylists, podcasts, jewelry, beauty, modeling and digital marketing. It began with an interview of the super-effervescent Kat Graham, the actress well-known for her role in “The Vampire Diaries”. She is truly a role model for gratefulness and openness. Anybody would benefit from hearing about Kat’s humble childhood and how, even now, she still knows how to properly bargain shop for cool fashion in any thrift store. Her Instagram teases the upcoming release of her new movie “Cut Throat City“. The day concluded in a highlighted sit down with music artist Ashlee Simpson Ross.

Kat Graham YouTube Trailer for the upcoming Cut Throat City

Ashlee Simpson Ross wraps up #StyleWeekOC2019.

Ashlee Simpson Ross Closing Keynote for the @Simply #StyleWeekOC2019 Newport Beach, CA

Ashlee’s upbeat charm held up to the heat and somehow she was able to keep on her Pre-Fall statement jacket. Like any true fashionista, she made it look easy.

Great engagement happened during Ashlee’s audience Q&A session. We learned that she is soon launching her own brand and it will include many categories such as kid’s clothes, handbags and no doubt many other wants and necessities.

TheChristineReport caught her reveal.

Ashlee Simpson Ross Shares On Her New Brand Drop

You know that she is married to Evan Ross, son of Diana. When asked if she and Evan talk fashion, her answer was a super-major YES! The audience’s heart was then collectively moved on the detail of how Evan sometimes helps her with her makeup. If Ashlee’s eyeliner is showing a bit crooked, Evan is known to come to her aid and make any necessary adjustments. This is the support any mother with small children needs and dreams of! They are such a cute couple- would love to see that, wouldn’t you? BTW, they dropped Phases back in March, check their Twitter preview.

Being that it is Fashion Week, of course there were a couple questions on what it is like as the daughter-in-law of literally one of the world’s most important fashion icons. The questions were lovely and civilized and Ashlee genuinely answered them in the same. In all, she shared how she is constantly learning from Diana and that she’s extremely appreciative of it.

Amazing.

This event has grown every year and can’t wait to see how Fall 2020 happens in THE OC.

The entire day’s panelists are definitely worth checking out for fabulous inspo, business resources and great information. Links below so you can enjoy their work and get in touch.

•             GORJANA REIDEL – Jewelry Designer,  https://gorjana.com/

•             CASSYDY BERLINER – Influencer,  https://www.instagram.com/cassydy/?hl=en

•             LO VONRUMPF – Celebrity Stylist,  http://lvrstyle.com/

•             LINDSAY ALBANESE – Founder of TOPTOTE, https://www.lindsayalbanese.com/

•             CHARLENE ROXBOROUGH – Moderator – Stylist, https://www.charleneroxborough.com/

•             COURTNEY KERR – Influencer, https://www.kerrently.com/

•             CHRISTINE KONG – Influencer, https://www.instagram.com/dailykongfidence/?hl=en

•             OLIA MAJAD – Influencer, Esthetician & Entrepreneur, http://www.loveolia.com/

•             JOYCE BONELLI – Celebrity Makeup Artist, https://www.instagram.com/joycebonelli/?hl=en

•             DIANA MADISON – Moderator – Influencer & Entrepreneur, http://www.dianamadison.com/

•             BECCA TOBIN – Actress, https://theladygang.com/about-1

•             BRANDY PHAM – http://Planoly Founder, https://www.planoly.com/

•             CASEY ‘QUIGLEY’ GOODE – Content Creator, https://officiallyquigley.com/

•             ROCKY BARNES – Influencer & Model, https://www.instagram.com/rocky_barnes/

•             LAUREL MINTZ – Moderator – Marketing Expert & CEO of Elevate My Brand, https://www.elevatemybrand.com/about

ULTA Beauty is #1. But What is Around the Corner???

Ulta Beauty is a thing of beauty. Both the company and the stock are exceeding everyone’s expectations. But like all beautiful things, they can wither from old age and neglect. Ulta Beauty’s strategy is on the edge of doing just that. Yes this sounds crazy, but read on.1st Body Image

It is management’s job to look forward and around the corner in order to set and adjust strategy. Let’s look around the proverbial corner.

Since their 1990 launch, Ulta maintains their force fields of differentiation:

  1. The combination of high/low merchandise price points.
  2. Full-service salons are in the back of every store.

NO COMPETITOR HAS BEEN ABLE TO COPY THESE DIFFERENTIATORS

Their financial position is equally astonishing. On October 25, 2007, Ulta Beauty (NASDAQ: ULTA) went public and opened at $18. Right now, the stock is about $350. If you are counting, that is over 18x your money. They are also completely debt free.


“The Ulta Beauty team delivered excellent results in the fourth quarter,” said CEO Mary Dillon. “This performance reflects an acceleration in comparable sales in our retail stores, primarily driven by traffic.”

Mary Dillon Ulta Beauty CEO
Mary Dillon, CEO ULTA Beauty

Ulta highlights their execution in (3) segments:

Product Sales

Beauty Services

Ecommerce

Press releases reveal the reality of these (3) initiatives. Brick and Mortar Retail product sales dominate at 83% of revenue. Ecommerce is only 11% and only recently have they signed on with cutting edge digital partners. The Salon segment of their revenue is a mere 5% of their massive $6.2B in revenue, and they project the salon growth at only 3%. Remember the salon is a sustainable competitive advantage. At only 3% growth, it functions more as a cost center than a profit center.

The Salon projected at only 3% growth is more a cost center than a profit driver

Further analysis reveals more. The bulk of their spend and focus on execution is actually on building new stores. They plan about 80 new locations this year. That’s it-this is the grand total of their execution.

Is this enough??? 

To recap- Ulta is a $6.2B company, debt free and the largest retailer of its kind-and their biggest growth driver is new stores in strip malls across suburban America.

Again, the question can be asked- is this enough? Is it enough to maintain the #1 status they have enjoyed for so long? Or does doing the same thing they have always done threaten their competitive advantage? Are they doing enough for shareholders, consumers and for the brands they sell?

To their credit, there has been a recent sizable coup and significant activity by signing Kylie Jenner and launching Cannuka, a CBD skincare brand.

Stakeholders and Shareholders are first with public companies
Stakeholders- Is Ulta doing enough for them?

Yet,it can be argued that despite their incredible stock performance, Ulta may not be delivering enough value to shareholders. Seems they have much more capacity to comfortably do more- much, much more.

Ulta has only 1 strategic comfort zone. Building new stores.

They basically have only 1 revenue and profit source. Selling product.

Compare this to the competition: Sephora is a part of luxury behemoth LVMH and they benefit from an internal capital market. Department stores also sell fashion goods. Digital only players are proving to not even need a brick and mortar environment.

Ulta’s very narrow growth strategy of opening new US stores is very capital intensive. Their narrow revenue model makes them very vulnerable. The competition is outspending them on digitization. Unless they become more expansionist, Ulta’s competitive edges will be dulled. They will find themselves in a financial cul-de-sac with a lot of physical stores, but no liquidity for new investment opportunities.

What are Ulta’s strategic options? What more could they be doing?

The Answers

Create additional revenue and profit streams

  1. Form an internal business acquisition team- “The A Team”.
  2. Hire a leading global consultant firm to work with The A Team.
  3. Ready corporate culture for global expansion.
  4. Generate meaningful ROI from The Salon assets.
  5. Enter into additional exclusive brand distribution agreements.
  6. Invest heavily into enterprise IoT.

Compared to their formidable capacity, Ulta can do so much more for their stakeholders. The 3 Levers described here just scratch the surface. What do you think? What else could Ulta do?

††

Madison Luxe Group is an innovative beauty, fashion and lifestyle luxury brand retail sales distributor and marketing consulting agency founder Christine C. Oddo and Madison Luxe Group
Christine C. Oddo founder Madison Luxe Group, author The Christine Report Blog

Will Somebody Please Just Tell Me Why My Moisturizers Don’t Work???

In a recent interview with Dr. Gabriel Nistor, Chief Science Officer, AIVITA Biomedical and ROOT OF SKIN skin care brand, I asked him to explain why moisturizers sometimes do not seem to work? Following is his scientifically based reason why it seems that many moisturizers don’t always help us we we want them to.

 

When we were young our skin had all the moisture it needed. There was no need for moisturizing products, our skin had all the natural oils and protective layers necessary to keep our skin hydrated, soft, and smooth. As we age, this can change, with many of us finding it unthinkable to leave the house without first applying a moisturizer.

But did you know that you can end up in a vicious cycle of dependency by overusing moisturizers? Many moisturizers available today make your skin feel well-hydrated when applied but can make your skin look worse in the long run.

Let me share with you why your moisturizer doesn’t work.

Healthy skin has a natural waterproof layer that should be self-sufficient in protecting against water loss. However, through natural aging and other factors this natural barrier becomes less effective over time, allowing moisture to easily slip out of the skin’s upper layer. This is known as Trans-Epidermal Water Loss, or TEWL for short. Many moisturizers work by applying waxy or oily ingredients to your skin to prevent this water loss.

This is where the viscious cycle begins. The waxes and oils added in many moisturizers to reduce TEWL can cause a build-up on the surface of the skin. This unwanted build-up can also disrupt sweat and sebum glands, natural moisture regulators, or cause inflammation. It can even cause enough build-up so that the skin appears flaky and bumpy.

Some products also contain detergent-based ingredients to provide a silky feeling. These ingredients can strip the skin of its lipids when removed, essential components which maintain the strength of the skin’s protective barrier. This gets to the heart of the reasons as to why your moisturizer doesn’t work.

“Did you know that our natural cycle of cellular turn-over, where fresh clean cells replace the dead and dirty ones, is reduced by half by the time we are 30?”

Dr. Gabriel Nistor  Gabe Headshot

This is where the viscious cycle starts.  The moisturizer you are using to help your skin may actually be causing inflammation, build-up, unevenness and can even also strip away the moisturization you are trying so hard to get back!

Viscious Cycle

For true rejuvenation, skin needs a “vacation” from the heavy waxes, oils, detergents and toxic components that can disrupt its natural moisture regulating capabilities. To restore its vibrancy and youthful appearance a product is needed which supports healthy skin nutrition and does not disrupt its natural function. Check product labels for ingredients and try to carefully observe your skin as it responds to a moisturizer.  Careful observations will tell you what is working, what isn’t, and help you break the        viscious cycle.

Questions?  Comments? Please feel free to email me at rootofskin@gmail.com.

www.rootofskin.com  www.aivitabiomedical.com

Thank you!

Madison Luxe Group is an innovative beauty, fashion and lifestyle luxury brand retail sales distributor and marketing consulting agency founder Christine C. Oddo and Madison Luxe Group
Christine C. Oddo founder Madison Luxe Group, author The Christine Report Blog christine@madisonluxegroup.com

Stem Cell Scientist Hans Keirstead Battles Crow’s Feet And Vies For A Congressional Seat

ROOT OF SKIN Brand Launching This Month!  Check Our 1st Press Piece From The Wonderful Beauty Independent Site and Daily Newsletter. By Rachel Brown.

Hans Keirstead is campaigning for good looks and good government: the first with new skincare brand Root of Skin and the second with a congressional run.

An outgrowth of AiVita Biomedical, the brand is launching after four years of stem cell exploration to help finance the clinical research company’s efforts to develop cancer therapies. Priced from $48 to $57, its three debut products are the 1-oz. Revitalizing Face Serum, .5-oz. Revitalizing Eye Renewal Lotion and 1-oz. Revitalizing Tinted Renew Primer. Formulas rely on the so-called SourceCode Technology combining a cellular communication system with 52 skin-enhancing ingredients.

ROS PRODUCT For Beauty Independent

“The vast majority of skincare on the market is versions of fillers, hydrators and light reflectors. I decided to take an entirely different approach,” says Keirstead. “As a pioneer of the stem cell field, I recognized that all of the stem cell skincare products were marketing ploys rather than reality. We have generated a product that’s a true innovation. Try this stuff. You’ll see the effect.”

As a scientist and biotech entrepreneur, Keirstead is more familiar with a laboratory than skincare marketing. Prior to founding AiVita Biomedical, he was a professor at the UC Irvine School of Medicine and sold the company California Stem Cell for $126 million.

Explaining Root of Skin, Keirstead gets rather technical. He shares, “We took human stem cells and pushed them to become pure populations of human skin precursors. My team is the best in the world at generating pure populations of stem cells. We generate populations that are 99% pure, the next best are 70% pure. That’s a big deal because, if you are generating something that’s 70% pure, you have to ask yourself, what is the other 30%?” He stresses, “We are not adding anything life doesn’t create naturally.”

Root of Skin is far from the only skincare offshoot of a biotech company. The brand Algenist was founded as part of TerraVia, which used to be named Solazyme, and its fellow Sephora offering Biossance is a branch of Amyris. Beauty businesses offer these companies the promise of short-term returns as they chase scientific breakthroughs taking longer to materialize.

Cool Chick For Beauty Independent

“If I make more money than I burn, then I don’t have to raise money,” reasons Keirstead. “The skincare product is projected to generate far more money than I require to run my clinical trials. That’s tens of millions of dollars. Skincare products are very widely used and are high revenue generators, and we are pouring that money back into treating women with cancer.”

To improve its chances in the beauty segment, privately-held AiVita been amassing skincare expertise through a scientific advisory board that includes Michael Gold, Mary Lupo and Zoe Draelos. The company also hired Christine Oddo, formerly of Cristophe Products Inc. and the defunct Kardashian beauty brand PerfectSkin, as chief marketing officer.

Aimed at both men and women, the unscented Root of Skin products will initially be sold online. Medical offices are also potential points of distribution. AiVita has produced a professional edition of Root of Skin that’s pricier than the general retail line and amplifies the active components in the formulas.

AiVita’s skincare business doesn’t rest solely on Root of Skin. The company is promoting its active ingredients broadly to companies for applications in their skincare products. Keirstead divulges AiVita has been in discussions with nine skincare firms considering harnessing the ingredients.

ROS PRODUCT For Beauty Independent

Meanwhile, the budding beauty executive is challenging 18-term Republican Rep. Dana Rohrabacher, a strong supporter of President Trump who has been under scrutiny for close ties to Russia, to represent the 48th district that stretches along the Southern California coastline in Orange County. Keirstead, originally from Canada, argues the time he’s spent in the trenches of scientific discovery and policy gives him an understanding few members of Congress have of healthcare in this country.

“We need field experience in Congress. The vast majority of congressmen are lawyers. The deficits in our society are a direct result of that lack of field experience,” he says, continuing, “Our healthcare system quite frankly is a mess, and I intended to fix that. My mission is to facilitate the development of 1,000 companies like mine and to better everyone’s healthcare. Right now, I’m working on cancer, but I would like to facilitate treatments for multiple human diseases.”

 

headshot-from-christmasChristine C. Oddo is the Chief Marketing Officer for ROOT OF SKIN™ cosmetic and skin care products, author of The Christine Report blog and founder of               Madison Luxe Group; a beauty and luxury product retail sales and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

 

Launching 1st Truly Gender-Inclusive Clinical Skin Care

Reporting the upcoming October 2017 launch of a clinically based and incredibly exclusive skin care formula.
It is INTENTIONALLY designed for equal & effective use for both MEN & WOMEN.

“As the new Chief Marketing Officer of this amazing new brand,

I am so pleased with the opportunity to be able to share aFront Panel Showing For Men and Women

truly gender inclusive and effective skin care product.”

Christine C. Oddo
CMO, ROOT of Skin
Our new brand is named

ROOT OF Skin

ROS Logo

Gang Rendering

The product was researched and developed in our private medical grade research facility. We also manufacture the core active ingredient complex-
SourceCode Technology
and it is only available exclusively within our product.
Expect new product applications coming soon in 2018!

RootSkin_RFRSerum

 

Circ Cell Dew Perfector Treatment Tonic

Dew Perfector Treatment Tonic by Circ Cell Skincare Reviewed by Sleekhair Panel On Stage at Stylecon 2016

Sleekhair Executives: Joan Ngo COO & Christina Krasch, Marketing Coordinator, Speak at Stylecon 2016

The Expert Product Review Panel Reporting on Dew Perfector at Stylecon 2016.

“What This Does It Creates A Harmony On Your Skin and It Creates a Natural Balance of Oil and Water Without Stripping Anything Natural”, says Christina Krasch.

More info www.circcell.com

headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com

Kim Thai Birthday Bash Hosted By SleekHair

Fantastic event hosted by SleekHair and Kim Thai celebrated her Sweet 23 birthday with all her blogger fans!  Thanks to the Sleekhair Team and Kim Thai!

 

headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com