Enjoy a whole new form of entertainment created by METTALUSSO Love + Luxury. Meet Mettie + Lunah, they are the stars of our original new show. Their pets too, meet Manfred, Molly and Moon. We have created whole new short digital series so you can enjoy, be entertained and if you want, shop our everyday luxury products too.
METTALUSSO Media announces the upcoming release of our original series Mettie + Lunah’s Forever Journey. Mettie + Lunah Lusso are cousins. They are very close and we participate as we go through life together. Their lives are our lives. The story is all about the entire Lusso Family and their relatives across the world. Each weekly episode is called a “MOMENT”. At the end of each MOMENT is a question that everybody can answer, share their experiences and relate. The questions is called the “MULL” because we mull it over together. Enjoy the Journey! http://www.mettalusso.com
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Luxe, Chic, Fab, Amazing, OMG, Style. Love it, want it all, bring it, please. Fashion’s finest unite achieving uber-levels of fashion excellence. Its much more than the usual over-the-top-look-at-me outfit. These are pieces are living museum installations that declare a whole new space of existence.
These last couple of seasons definitely are different. We have reached a new fashion pinnacle.
I call it “Trophy Clothes”
Unquestionably, the tipping point hit us via the amazing Alessandro Michele at Gucci.
Marco Bizzarri, the newly installed president with the insightful gusto in hiring Michele says, “I thought, Why should I look for someone else when he can translate the heritage—and when the values of Gucci are in his veins?”
It took a couple of seasons for some and years for others, but make no mistake, we are now deep in trophy territory. How do you know trophy clothes when you see them? ask yourself these key questions and see where they take you-in your imagination as well as in your closet.
Is it an accessory that is an absolute visual festival of delight? For me that means at least 3 differing elements keeping the mind and eyes entranced. Many of this season’s Louis Vuitton bags are spot on.
OK, I know bags have been trophies for years now, so let’s look at some other pieces. Dolce & Gabbana is another Trophy standard and they are extremely good at it by pulling off some of the most adorned, ruffled, printed and embellished pieces yet.
Versace has turned the simplest concept of the team t-shirt and transformed it into a live decal for the Trophy Movement.
Beauty is full-in as well. Done right, it can be a fantastical compliment to the whole look.
Back to Gucci. The logos! It’s at a whole new level. Nothing like the “Logo-Mania” eras of the past. Trophy Logos. Enough said. Pulling together this mixed-media maximist look is the epitome.
Michele from Gucci sums it this way, “The way you dress is really the way you feel, the way you live, what you read, your choices. That’s what I want to put into Gucci.”
Do you want to feel like a trophy this season? Go for it, that options are aplenty.
Author Christine C. Oddo
Chloe Resort 2019 is BEYOND. So wearable and the construction looks super-cut in all the right places. Suddenly I must go out and get my socks to wear with some strappy sandals. Perfect for a changing season or out on a get away.
Jimi Hendrix was on the right track in many ways when he asked “Are You Experienced?”
So what exactly is H2H? No, it is not the latest Asian flu. Neither is it water—that is H2O. And its definitely not the latest networking app!
H2H is “Human to Human”
H2H is About Brands & Delivering on Their Digital Promise
Your digital promise is the full delivery of your brand’s experience to your consumer. Sure, its easy to produce slick graphics and fabulous copy on a webpage and in social media. But brands have to really ask themselves if they are also providing the human experience vis-a-vie their digital presentation.
At first this seems a bit crazy and if nothing else completely contradictory. Isn’t the whole point of digital is that it’s exactly just that-digital? Not exactly. What customers are demanding is the full range of a robust experience that a brand has to offer. What seems to be new here really isn’t. But with digital in the mix, the rules of execution have been forever altered. Marketers know that consumers do not want to simply buy something, they want to fully experience it. This means that brands now have to understand how to seamlessly deliver online and offline–with great humanness.
The rules of brand delivery and execution are forever changed.
Missing the H2H portion of the brand delivery equates to treating your customer like a piece of digital meat!
This is nothing new because as far back as 1998, Joseph Pine and James Gilmore published “Welcome to the Experience Economy” and the phrase was then forever coined. They plotted The Progression of Economic Value graph.
Even then in 1998, customers were demanding experiential immersion with a brand. With digital marketing, they are demanding it even more. Its sort of a paradox. The more brands deliver remotely, the more customers expect to be treated like a human.
“Its sort of a paradox.
The more brands deliver remotely, the more customers expect to be treated like a human.”
Farfetch, the digital platform featuring hundreds of impossible to find boutiques and merchandise, recently announced their “Store of the Future”. Check out this short video from Bloomberg.
Farfetch is setting the standard for digital delivery and human experience.
“The next stage in the evolution of the fashion industry is the connected store, which uses technology to enhance the luxury retail experience to become even more customer centric,” he said. “Farfetch is at the crossroads of luxury and technology and is well placed to understand its needs and deliver a tailored solution.”
In their new retail store concept, Farfetch customers will experience the full immersion of humanity wrapped in a digital brand delivery. Farfetch has executed an admirable business benchmark for H2H.
Is your brand ready for H2H? Are you experienced?
So, how did it go? Now that we’re getting through January, for sure you have already done your 2016 Holiday Sales review. So, how did it go? If you are not happy, hard to believe, but we now only have about 8 calendar months to implement change. Can we do all that needs to be done in time, this time?
The key question for most brands and stores has become incredibly apparent-
Where did my customer shop?
Did I have a brand presence there?
Was my customer’s experience consistent?
In Other Words
ARE YOU UNIFIED???
Unified Commerce. It’s not just Omni-Channel.
What does UNIFIED mean exactly? It means that presence or performance is no longer about where one can buy a product or find their retailer. As marketers, we call each of these a channel. Do you know what your customer calls it? NOTHING. Sorry to be so blunt. That’s right, they refer to it as nothing. Why? Because our customers really don’t care what a channel is. They only care about where they are and if they can easily purchase something. We also need less emphasis and planning around “channel optimization”, “tracking” the target consumer, or “omni-channel” anymore, too. Technically these efforts will remain, but it is really all about the right marketing mind set and goals. Its time to truly begin to understand and implement brand transaction strategies from the consumers’ viewpoint.
Unified Commerce. It’s Technology and It’s Your Consumers’ Brand Experience.
It is about a product or a brand transaction being seamlessly and instantly present across every platform.
Why Omni-Channel is Not The Same as UNIFIED
Here is a perfect true life example of my experience with an exclusive department store- This retailer is definitely Omni-Channel but definitely not Unified. When I fly into this city, I always look forward to shopping at this amazing destination. When I purchase something that won’t fit my carry-on, I have to ship it back. The brick and mortar purchase process will not allow it to be shipped to my PO Box. So, the sales associate has to physically release the order at the exact right time so that it meets me at my house upon return from my trip and not sit on my front porch while I am away. Then, I have to worry about my purchase sitting at the retailer for sometimes a week or more, depending on how long I am away. But, when I order online from this store, they will ship my package anywhere- including my PO Box.
Most surprising to me was when I needed some extra help buying some incredible just-had-to-have runway earrings and I wanted a couple different pair to collect all at once.
I called the store long distance and during this experience, I was able to order these pricey earrings from the sales associate literally via texting but, get this- they were not available for order via their website.
So, time has come where the point of sale is no longer just about technology capability, channels or physical location of the purchase.
THE NEW POINT OF SALE IS THE CONSUMER THEMSELVES
Unified commerce means that no matter where or when a consumer decides to buy, they can seamlessly, readily and easily transact their purchase AND to them, the transaction feels, looks and acts the same. The consumer experiences little differences in their transaction options and brand interaction. Also anyone in the organization that may be assisting in the transaction has the same information access and in real time.
Time flies. Our consumer continues to expect more unity in their experience. Can you be totally ready by the next holiday season? Can you get Unified?
Christine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.
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