Trophy Clothes

Luxe, Chic, Fab, Amazing, OMG, Style.  Love it, want it all, bring it, please.  Fashion’s finest unite achieving uber-levels of fashion excellence.  Its much more than the usual over-the-top-look-at-me outfit.  These are pieces are living museum installations that declare a whole new space of existence.

These last couple of seasons definitely are different.  We have reached a new fashion pinnacle.

I call it “Trophy Clothes”

Unquestionably, the tipping point hit us via the amazing Alessandro Michele at Gucci.

Alessandro Michele @WMagazine
Alessandro Michele @WMagazine

 Marco Bizzarri, the newly installed president with the insightful gusto in hiring Michele says, “I thought, Why should I look for someone else when he can translate the heritage—and when the values of Gucci are in his veins?”

It took a couple of seasons for some and years for others, but make no mistake, we are now deep in trophy territory.  How do you know trophy clothes when you see them?  ask yourself these key questions and see where they take you-in your imagination as well as in your closet.

Is it an accessory that is an absolute visual festival of delight? For me that means at least 3 differing elements keeping the mind and eyes entranced.  Many of this season’s Louis Vuitton bags are spot on.

Vuitton Pochette Kabuki $2,650
Vuitton Pochette Kabuki $2,650

OK, I know bags have been trophies for years now, so let’s look at some other pieces.  Dolce & Gabbana is another Trophy standard and they are extremely good at it by pulling off some of the most adorned, ruffled, printed and embellished pieces yet.

Dolce and Gabbana Ruffled Silk Embellished Jumpsuit
Dolce & Gabbana Majolica Ruffled Silk Embellished Jumpsuit $4,195

Versace has turned the simplest concept of the team t-shirt and transformed it into a live decal for the Trophy Movement.

Versace Logo Team T Shirt
Versace Logo Team T-Shirt $750

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Beauty is full-in as well.  Done right, it can be a fantastical compliment to the whole look.

Guy Tang Hair
@Guy_Tang on Instagram Featuring Rainbow Bayalage

Back to Gucci.  The logos!  It’s at a whole new level.  Nothing like the “Logo-Mania” eras of the past.  Trophy Logos.  Enough said.  Pulling together this mixed-media maximist look is the epitome.

Gucci Trophy Logos

 

Michele from Gucci sums it this way, “The way you dress is really the way you feel, the way you live, what you read, your choices. That’s what I want to put into Gucci.”

Do you want to feel like a trophy this season?  Go for it, that options are aplenty.

 

headshot-from-christmas Author Christine C. Oddo

 

 

Chanel and Karl Lagerfeld's Metiers d'Art Show 2016 - 2017 The fashion and the attitude are amazing, chic fashion in the most breezy spirit. Too chic.

Soooooo Lovely. Paris Cosmopolite 2016/17 Métiers d’Art show – CHANEL

 

Watching this Chanel show was like a mini-vacation for me. It is incredible. The models stroll, strut, dance and frolic in the Ritz hotel. Not a traditional high strut catwalk in any way. I love this. They look like they are having the best time, the music is adorable and of course the clothes are beyond. Go ahead, take a moment for yourself you totally deserve it! Watching this is my idea of mindfulness.  Enjoy.

 

Ho-Ho-Ho Yo-Yo-Yo How Did It Go-Go-Go??? How Were Your Holiday Sales?

So, how did it go?  Now that we’re getting through January, for sure you have already done your 2016 Holiday Sales review.  So, how did it go?  If you are not happy, hard to believe, but we now only have about 8 calendar months to implement change.  Can we do all that needs to be done in time, this time?

The key question for most brands and stores has become incredibly apparent-

Where did my customer shop?

Did I have a brand presence there?

Was my customer’s experience consistent?

In Other Words

ARE YOU UNIFIED???

Unified Commerce.  It’s not just Omni-Channel.

What does UNIFIED mean exactly?  It means that presence or performance is no longer about where one can buy a product or find their retailer.  As marketers, we call each of these a channel.  Do you know what your customer calls it?  NOTHING.  Sorry to be so blunt.  That’s right, they refer to it as nothing.  Why?  Because our customers really don’t care what a channel is.  They only care about where they are and if they can easily purchase something.  We also need less emphasis and planning around “channel optimization”, “tracking” the target consumer, or “omni-channel” anymore, too.  Technically these efforts will remain, but it is really all about the right marketing mind set and goals.  Its time to truly begin to understand and implement brand transaction strategies from the consumers’ viewpoint.

Unified Commerce.  It’s Technology and It’s Your Consumers’ Brand Experience.

brp-graphic
2016 projected $30B spend on commerce unification software 

 

 

It is about a product or a brand transaction being seamlessly and instantly present across every platform.

 

Why Omni-Channel is Not The Same as UNIFIED

Here is a perfect true life example of my experience with an exclusive department store-           This retailer is definitely Omni-Channel but definitely not Unified.  When I fly into this city, I always look forward to shopping at this amazing destination.  When I purchase something that won’t fit my carry-on, I have to ship it back.  The brick and mortar purchase process will not allow it to be shipped to my PO Box.  So, the sales associate has to physically release the order at the exact right time so that it meets me at my house upon return from my trip and not sit on my front porch while I am away.  Then, I have to worry about my purchase sitting at the retailer for sometimes a week or more, depending on how long I am away. But, when I order online from this store, they will ship my package anywhere- including my PO Box. 

                                                                                                                                                                                                         

Dior Tribal Earrings My Must-Have Item Ordered Via Text Unified Commerce Needed Here
Dior Tribal Earrings My Must-Have Item Ordered Via Text

Most surprising to me was when I needed some extra help buying some incredible just-had-to-have runway earrings and I wanted a couple different pair to collect all at once. 

I called the store long distance and during this experience, I was able to order these pricey earrings from the sales associate literally via texting but, get this- they were not available for order via their website.  

Very confusing.                                                                    

 

 

 

 

Unified Commerce Needed Here The ECommerce, In-Store and Phone Ordering Brand Experience Completely Different
Unified Commerce Needed Here The ECommerce, In-Store and Phone Ordering Brand Experience Completely Different

 

So, time has come where the point of sale is no longer just about technology capability, channels or physical location of the purchase.

THE NEW POINT OF SALE IS THE CONSUMER THEMSELVES

Unified commerce means that no matter where or when a consumer decides to buy, they can seamlessly, readily and easily transact their purchase AND to them, the transaction feels, looks and acts the same.  The consumer experiences little differences in their transaction options and brand interaction.  Also anyone in the organization that may be assisting in the transaction has the same information access and in real time.

Unified Commerce by National Retail Federation
Unified Commerce by National Retail Federation

 

 

 

 

 

 

 

Time flies.  Our consumer continues to expect more unity in their experience.  Can you be totally ready by the next holiday season?  Can you get Unified?

 

 

Madison Luxe Group Where Luxury Meets Reality www.thechristinereport.com www.madisonluxegroup.com

Christine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

So You Wanna Be a Model? How Social Media Has Affected This Great Mystique

It seems impossible.  But Yes It’s Tue.  Social Media has now penetrated the  great mystique of discovering top runway models.

“Being discovered” has got to be one of the most storied-about human hopes and wishes-dream-come-true fantasies of all.  Deep down, we all want to be “made” in this life.  We want our talent, whatever it may be, to be finally, finally recognized.  And we each have our unique set of fantasized rewards that go along with it.

This is why the stories of models getting discovered are so very intriguing.  They are legendary, really.

And this is how it used to be done………

According to Harper’s Bazaar,  Gisele Bundchen was found while munching a Big Mac.  

 

Harper's Bazaar Lists Model Discoveries

Harper’s Bazaar Model Discoveries

Chrissy Teigen totally cops to her own disbelief in her discovery story. She was working in a Huntington Beach, CA surf shop.  14 year old Christy Turlington’s beauty was spotted by a photographer while horseback riding in Florida.

Chrissy Teigen
Chrissy Teigen

My Mom told me she was approached by a photographer while she was at a bus stop.  Too young and on her own, she was reluctant to pursue it. Probably an all too common response.  Think of all the beauties we will never get to meet.

These stories of model discovery hold an aura of beautiful randomness.   A secret thing we all believed that only the most tasteful arbiters could bring forth to the masses.  A fantasy we all happily rapture in. 

And now, this is how Social Media is morphing the process………

Swipecast The New App For Fashion Talent

Swipecast The New App For Fashion Talent

Karlie Kloss in Zac Posen, Photographed by Ed Kavishe for Fashion Wire Press" by Ed Kavishe, http://www.fashionwirepress.com/

With Swipecast, a virtual unlimited vault of beautiful models and industry talent are available for review.  This means that the process is less about the narrow, random and mystical discovery and all about wide search capabilities.  Talent also receive more of their share and they get it faster.  Whereas talent used to receive about 66% of their booking, Swipecast says through their service, they now receive 90%.  Payments can now be received in as little as 2 days.

Read more about Swipecast in Vogue. 

On the brand endorsement side, increased speed is also yet another positive factor.  It used to take years for a model to cultivate and be recognized for their following.

This can now be reduced to months.

POSING & POSTING

Some, like Gigi Hadid and Kendall Jenner, are endorsing not to just POSE, but to also POST. Advertising brand giants are all over this.          Adweek Cover Gigi HaddadRead Emma Bazalian’s Fantastic Article in Adweek

KendallJenner Allure

See More Gorgeous Photos of Kendall in the Allure Shoot

How has all this sped up so quickly?  It’s simple.

A model’s followers count is right there, for all to see.

Few of us on the planet qualify as fashion models.  Even fewer make a living at it.  Like so many other businesses, Social Media technology is democratizing the process.  Models and fashion industry talent are, in this respect, just like everybody else-they want a chance, they want to get paid as much as they can and as fast as possible.  But, are you disappointed that this may interfere with the discovery mystique? Are we clutching our pearls?

If so, then what is mystique worth?

Follow my blog with Bloglovin

headshot-from-christmasChristine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury retail sales, product development, brand curation and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

www.madisonluxegroup.com

 

Blindsided By Your Boss-Can Your Social Media Plan Handle The PR Crisis?

In 2013, Lululemon recalled its most popular yoga pant after users realized that they were see-through when stretched. Since yoga practitioners do a lot of stretching, this was a major problem. Then, the situation became an even greater PR tragedy when their very own founder and CEO, Chip Wilson, appeared on Bloomberg Television and blamed it on the women wearing the pants. “Quite frankly, some women’s bodies just actually don’t work for it,” he said, adding, “It’s about the rubbing through the thighs.” It’s amazing how in the context of what seems a perfectly benign business channel interview, can go to a total disaster.

Lululemon
Lululemon Yoga Pants. Women wearing the famous controversial yoga pants-according to Lululemon are these women “right” for the pants?

Oh no did he really just say that?

Of course women everywhere interpreted this as being called too fat to wear Lululemon pants.

And could fashion devotees ever forget the total public meltdown of John Galliano? While head of design for Dior, drunk in a bar, he spewed racial slurs and would not calm down for hours.

Oh no did he really just do that?

Galliano’s personality came unglued in what appeared to be an unwinding from the many years of stress that came along with his intensely demanding role. Galliano was always known for his great flamboyance, but up till then, was really only known for his amazing work.

John Galliano with Kate Moss PR Social Media Crisis
John Galliano with Kate Moss

More recently, it was Dov Charney, the founder and CEO of American Apparel. His list of bad behavior really is too gross to restate. You can see the lawsuit filing here.

Oh no, did he really just say, email, text, write, perform, photograph and video that?

Apparently and ironically, as the founder of a clothing company, Charney also enjoyed working naked.

American Apparel Dov Chaney PR Social Media Crisis
American Apparel Store

 

 

 

 

 

 

Nobody could ever imagine these bad PR surprises. Especially from the head cheese. Publicly verbal, uncharacteristic and highly damaging outbursts from the top have got to be last on any social media manager’s worry list.

Since bad PR can happen, companies need a serious plan of combat and execution. Social media is definitely the first place your customer now goes letting the world know exactly what they think or experienced with your brand.

So, then make social media the first place you go to do proper damage control.

Make a crisis game plan that specifies the duties and roles for each member on the crisis team. This game plan should be able to hold up against any incident, anytime, anywhere in the world and under any conditions.

Blindsided by the Boss Social Media PR Crisis Tool
Your Social Media Crisis Communication To Do List by Christine C. Oddo founder, Madison Luxe Group

 

Your go-to PR crisis social media plan should look like this:

  • Most importantly, DO YOU EVEN HAVE A PLAN?
  • Start with assigning a leader. Then, make sure everybody on the team has a hotline to each other no matter what time or day it is.
  • Generate the resources of infrastructure. For instance, you may need a dedicated site or hashtag. Evaluate and assign what it would take to address all your constituencies and what channels are most appropriate.
  • Speed is key. The faster the brand jumps in to the crisis the greater influence they will have in managing the message and communicating with their public.
  • Admit wrongdoing, apologize and take every punch. Be extremely humble, but strong and express a plan for moving forward through the issue.
  • Act on the broadcasted plan and let your audience know that you have done so. This starts to rebuild the lost trust.
  • Heavily monitor your progress. Internal management and external sources teamed up will watch as the incident evolves through the cycle and can readjust accordingly. Crisis management is rarely a one and done effort, be vigilant and stay on the plan until all signs indicate it is truly a new day.

Any company can be caught in a PR crisis at any time. Any company should be ready with their social media strategy to answer to it. No brand should assume immunity from these way-out-of-left-field-bad press incidents.

That is why it is called a surprise. Be ready.

Follow my blog with Bloglovin

Christine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury product retail sales and digital strategy agency.

Inquiries to christine@madisonluxegroup.com

Can Chanel Make 1957 Oh So 2015?

Has Chanel done it again? Has this storied fashion house of

21_Fall-Winter-2015-16-Ready-to-Wear-collection-�CHANEL_HD
Chanel Fall / Winter 2015

never-ending-goods-of-absolute-desire yet again reignited one of their very own legendary designs? Only the Chanel audience knows. The rest of us will know if we see it on the feet of devotees.

174EF6BE000005DC-3090401-Former_couple_Gina_Lollobrigida_left_87_met_Javier_Rigau_y_Rafol-a-66_1432174892092
Gina Lollobrigida & Javier Rigau y Rafols

What we have on our hands here, or should I say feet, is the newest rendition relaunching the two-tone classic Chanel Slingback. Originally created in 1957, click this link to see the fabulous archived ’57 photo of Gina Lollobrigida and society’s finest wearing this classic shoe.  The photo has a tickle of animation featuring the famous two-tone, intended as Chanel noted, that the black cap will shorten the toe and the beige lengthens the leg.

 

Gina Lollobrigida 1957 Magazine Cover
Gina Lollobrigida 1957 Magazine Cover

 

In a crazy coincidence, Lollobrigida, once referred to as “the most beautiful woman in the world” is again in the news at 87 years old. She says her decades younger husband tricked her, via getting her to sign paperwork, into their marriage, and only for her estate.

We know Chanel is tops in fashion, but how will the fashionista social media elite respond is the other question.  Besides product sales, Social Media is the other sure way we’ll quickly learn if the relaunch of this classic is a hit. Response and Engagement from discriminating fashion societies reveal the truth for all to see and then emulate.

Lets look a little further into this social media terminology, “engagement”.  Social Media expert and Harvard professor, Dr. Lelia Samii,  states that,  Many think that the size of your community is the most important part of social media, however what is more important is ENGAGEMENT.” Dr. Samii is well known in her circles for devising the REALLY framework and strategy. Her REALLY program is an effective approach to the implementation and analysis of a brand’s social media efforts. REALLY stands for: Research, Engage, Analytics, Listen, Learn, You.

Sounds like marketing, doesn’t it?  In Chanel’s eternal branding genius, they generated 4 visually delicate but unmistakable vignettes that are just long enough to draw in the viewer, but short enough  to keep rapt attention.  Based on the rolled jeans and bike ride featured in the vignettes, this creative balance is precisely aimed at the Millennial target audience.  Be it 1957 or 2015, Chanel perpetuates their iconic aura.  Judging by the number of views and comments, and multiply this by 4- one for each featured vignette, it does appear that Chanel definitely engages their audience.

Chanel-Slingback-Story-185
Watch Chanel’s Slingback Vignettes on YouTube

Chanel’s 2015 social media marketing of their 1957 slingback is undoubtedly on target.  Can’t wait to see them on all those feet.

Follow my blog with Bloglovin

Christine C. Oddo is the author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury product retail sales and digital strategy agency.

Inquiries to christine@madisonluxegroup.com