Fascinating Future Material Developments
From McKinsey Insights: Five Fifty: Synthetic biology
Author: The Christine Report
Fascinating Future Material Developments
From McKinsey Insights: Five Fifty: Synthetic biology
In a recent interview with Dr. Gabriel Nistor, Chief Science Officer, AIVITA Biomedical and ROOT OF SKIN skin care brand, I asked him to explain why moisturizers sometimes do not seem to work? Following is his scientifically based reason why it seems that many moisturizers don’t always help us we we want them to.
When we were young our skin had all the moisture it needed. There was no need for moisturizing products, our skin had all the natural oils and protective layers necessary to keep our skin hydrated, soft, and smooth. As we age, this can change, with many of us finding it unthinkable to leave the house without first applying a moisturizer.
But did you know that you can end up in a vicious cycle of dependency by overusing moisturizers? Many moisturizers available today make your skin feel well-hydrated when applied but can make your skin look worse in the long run.
Let me share with you why your moisturizer doesn’t work.
Healthy skin has a natural waterproof layer that should be self-sufficient in protecting against water loss. However, through natural aging and other factors this natural barrier becomes less effective over time, allowing moisture to easily slip out of the skin’s upper layer. This is known as Trans-Epidermal Water Loss, or TEWL for short. Many moisturizers work by applying waxy or oily ingredients to your skin to prevent this water loss.
This is where the viscious cycle begins. The waxes and oils added in many moisturizers to reduce TEWL can cause a build-up on the surface of the skin. This unwanted build-up can also disrupt sweat and sebum glands, natural moisture regulators, or cause inflammation. It can even cause enough build-up so that the skin appears flaky and bumpy.
Some products also contain detergent-based ingredients to provide a silky feeling. These ingredients can strip the skin of its lipids when removed, essential components which maintain the strength of the skin’s protective barrier. This gets to the heart of the reasons as to why your moisturizer doesn’t work.
“Did you know that our natural cycle of cellular turn-over, where fresh clean cells replace the dead and dirty ones, is reduced by half by the time we are 30?”
Dr. Gabriel Nistor
This is where the viscious cycle starts. The moisturizer you are using to help your skin may actually be causing inflammation, build-up, unevenness and can even also strip away the moisturization you are trying so hard to get back!
For true rejuvenation, skin needs a “vacation” from the heavy waxes, oils, detergents and toxic components that can disrupt its natural moisture regulating capabilities. To restore its vibrancy and youthful appearance a product is needed which supports healthy skin nutrition and does not disrupt its natural function. Check product labels for ingredients and try to carefully observe your skin as it responds to a moisturizer. Careful observations will tell you what is working, what isn’t, and help you break the viscious cycle.
Questions? Comments? Please feel free to email me at firstname.lastname@example.org.
AIVITA Biomedical™ is a global bio-tech wellness company specializing in novel stem cell applications. While researching new cures for cancer, we realized the opportunity for a new class of ingredients and from this discovery, the formula for our topical skin care brand, ROOT OF SKIN™, was created. Our actives complex, SourceCode Technology™, is patent-pending and the most pure stem cell extract ever created. Our complex does not contain any actual stem cells or debris. It contains the 670 naturally present precursors for human skin development and is combined with 52 nourishing active ingredients. See our founder, Dr. Hans Keirstead briefly explain our company and technology!
We are a mission based company and all of the proceeds are rolled back into the company supporting our ongoing cancer therapy research.
Completely gender inclusive, our formula is made for both women and men!
ROOT OF SKIN Brand Launching This Month! Check Our 1st Press Piece From The Wonderful Beauty Independent Site and Daily Newsletter. By Rachel Brown.
Hans Keirstead is campaigning for good looks and good government: the first with new skincare brand Root of Skin and the second with a congressional run.
An outgrowth of AiVita Biomedical, the brand is launching after four years of stem cell exploration to help finance the clinical research company’s efforts to develop cancer therapies. Priced from $48 to $57, its three debut products are the 1-oz. Revitalizing Face Serum, .5-oz. Revitalizing Eye Renewal Lotion and 1-oz. Revitalizing Tinted Renew Primer. Formulas rely on the so-called SourceCode Technology combining a cellular communication system with 52 skin-enhancing ingredients.
“The vast majority of skincare on the market is versions of fillers, hydrators and light reflectors. I decided to take an entirely different approach,” says Keirstead. “As a pioneer of the stem cell field, I recognized that all of the stem cell skincare products were marketing ploys rather than reality. We have generated a product that’s a true innovation. Try this stuff. You’ll see the effect.”
As a scientist and biotech entrepreneur, Keirstead is more familiar with a laboratory than skincare marketing. Prior to founding AiVita Biomedical, he was a professor at the UC Irvine School of Medicine and sold the company California Stem Cell for $126 million.
Explaining Root of Skin, Keirstead gets rather technical. He shares, “We took human stem cells and pushed them to become pure populations of human skin precursors. My team is the best in the world at generating pure populations of stem cells. We generate populations that are 99% pure, the next best are 70% pure. That’s a big deal because, if you are generating something that’s 70% pure, you have to ask yourself, what is the other 30%?” He stresses, “We are not adding anything life doesn’t create naturally.”
Root of Skin is far from the only skincare offshoot of a biotech company. The brand Algenist was founded as part of TerraVia, which used to be named Solazyme, and its fellow Sephora offering Biossance is a branch of Amyris. Beauty businesses offer these companies the promise of short-term returns as they chase scientific breakthroughs taking longer to materialize.
“If I make more money than I burn, then I don’t have to raise money,” reasons Keirstead. “The skincare product is projected to generate far more money than I require to run my clinical trials. That’s tens of millions of dollars. Skincare products are very widely used and are high revenue generators, and we are pouring that money back into treating women with cancer.”
To improve its chances in the beauty segment, privately-held AiVita been amassing skincare expertise through a scientific advisory board that includes Michael Gold, Mary Lupo and Zoe Draelos. The company also hired Christine Oddo, formerly of Cristophe Products Inc. and the defunct Kardashian beauty brand PerfectSkin, as chief marketing officer.
Aimed at both men and women, the unscented Root of Skin products will initially be sold online. Medical offices are also potential points of distribution. AiVita has produced a professional edition of Root of Skin that’s pricier than the general retail line and amplifies the active components in the formulas.
AiVita’s skincare business doesn’t rest solely on Root of Skin. The company is promoting its active ingredients broadly to companies for applications in their skincare products. Keirstead divulges AiVita has been in discussions with nine skincare firms considering harnessing the ingredients.
Meanwhile, the budding beauty executive is challenging 18-term Republican Rep. Dana Rohrabacher, a strong supporter of President Trump who has been under scrutiny for close ties to Russia, to represent the 48th district that stretches along the Southern California coastline in Orange County. Keirstead, originally from Canada, argues the time he’s spent in the trenches of scientific discovery and policy gives him an understanding few members of Congress have of healthcare in this country.
“We need field experience in Congress. The vast majority of congressmen are lawyers. The deficits in our society are a direct result of that lack of field experience,” he says, continuing, “Our healthcare system quite frankly is a mess, and I intended to fix that. My mission is to facilitate the development of 1,000 companies like mine and to better everyone’s healthcare. Right now, I’m working on cancer, but I would like to facilitate treatments for multiple human diseases.”
Christine C. Oddo is the Chief Marketing Officer for ROOT OF SKIN™ cosmetic and skin care products, author of The Christine Report blog and founder of Madison Luxe Group; a beauty and luxury product retail sales and digital strategy agency.
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ANNA CALLS OUT HER FAVES
“As the new Chief Marketing Officer of this amazing new brand,
I am so pleased with the opportunity to be able to share a
truly gender inclusive and effective skin care product.”
It happened a couple months ago. It was one of my typical very early mornings watching CNBC. When I heard that Amazon was buying Whole Foods, yes, I let out the stereotypical huge gasp.
On August 24th, the Federal Trade Commission approved this nearly $14B deal.
Jim Cramer also gasps when he breaks the news that Amazon is buying Whole Foods.
Once I got over my initial early morning caffeine-stoked shock, I came to the same understanding as the rest of the world. OK, this is finally, finally, finally it. Now do we all get it? It really is mobile 1st and digital always from here on out.
Technicolor memories of my retail career then started to ramp up. Growing up in the Mid-West, shopping was everything. There were tons of amazing department stores based in Chicago. Consumer products became my career of choice. Then, all the department stores started to disappear. These were massive stores. They were institutions. One by one, they faded away.
The non-stop disappearance of these amazing department stores started to happen long before Amazon came around. To illustrate the point, all we have to do is look at the biggies that were once the fabric of Chicago’s famous retailing.
Check out the timeline below for the disappearance of some of Mid-West’s biggest retailers:
As you can see this started happening waaaaay before Amazon came around. I loved these stores, but I could see the writing on the wall, even back then. Maybe I am lucky. I always felt I knew digital was the forecast of consumer products. Maybe me and my retail career have been primed all along for this tectonic shift.
“I loved these stores, but I could see the writing on the wall. Sure, we are where we are now because of the Amazon might. However, I argue this a bit differently. I say we are where we are now because the consumer decided it so. “
People vote clearly and loudly with their purchases choices. See the yellow line below in the graph? Look to the far right and you will see the Amazon growth acceleration, especially since September 2015. In all, Amazon’s market share grew 5x since 2013.
If you are in marketing, you know this already- Ultimately, the consumer is always the boss. So, while Amazon is the latest key player, they are not the total reason. It is, as always, all about the consumer.
It’s always been this way and it will always be this way.
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