Author: The Christine Report

Launching 1st Truly Gender-Inclusive Clinical Skin Care

Launching 1st Truly Gender-Inclusive Clinical Skin Care

Reporting the upcoming October 2017 launch of a clinically based and incredibly exclusive skin care formula.
It is INTENTIONALLY designed for equal & effective use for both MEN & WOMEN.

“As the new Chief Marketing Officer of this amazing new brand,

I am so pleased with the opportunity to be able to share aFront Panel Showing For Men and Women

truly gender inclusive and effective skin care product.”

Christine C. Oddo
CMO, ROOT of Skin
Our new brand is named

ROOT OF Skin

ROS Logo

Gang Rendering

The product was researched and developed in our private medical grade research facility. We also manufacture the core active ingredient complex-
SourceCode Technology
and it is only available exclusively within our product.
Expect new product applications coming soon in 2018!

RootSkin_RFRSerum

 

Blame Amazon?  Not Me. Just Ask Mid-West Department Stores!

Blame Amazon? Not Me. Just Ask Mid-West Department Stores!

It happened a couple months ago.  It was one of my typical very early mornings watching CNBC.  When I heard that Amazon was buying Whole Foods, yes, I let out the stereotypical huge gasp.

On August 24th, the Federal Trade Commission approved this nearly $14B deal.

Jim Cramer also gasps when he breaks the news that Amazon is buying Whole Foods.

Once I got over my initial early morning caffeine-stoked shock, I came to the same understanding as the rest of the world.  OK, this is finally, finally, finally it.  Now do we all get it?  It really is mobile 1st and digital always from here on out.

But Wait.

Technicolor memories of my retail career then started to ramp up.  Growing up in the Mid-West, shopping was everything. There were tons of amazing department stores based in Chicago. Consumer products became my career of choice.  Then, all the department stores started to disappear.  These were massive stores.  They were institutions.  One by one, they faded away.

The non-stop disappearance of these amazing department stores started to happen long before Amazon came around.  To illustrate the point, all we have to do is look at the biggies that were once the fabric of Chicago’s famous retailing.

Check out the timeline below for the disappearance of some of Mid-West’s biggest retailers:

Stores out of business timeline
The Disappearance of Chicago’s Best & Biggest Department Stores

As you can see this started happening waaaaay before Amazon came around.   I loved these stores, but I could see the writing on the wall, even back then.  Maybe I am lucky. I always felt I knew digital was the forecast of consumer products. Maybe me and my retail career have been primed all along for this tectonic shift.

“I loved these stores, but I could see the writing on the wall. Sure, we are where we are now because of the Amazon might.  However, I argue this a bit differently.  I say we are where we are now because the consumer decided it so. “   

 

People vote clearly and loudly with their purchases choices.   See the yellow line below in the graph?  Look to the far right and you will see the Amazon growth acceleration, especially since September 2015.  In all, Amazon’s market share grew 5x since 2013.

Blame Amazon Not Me. Department stores have been disappearing long before Amazon started taking market share.
Amazon Grows Market Share 5x Since 2013

 

If you are in marketing, you know this already- Ultimately, the consumer is always the boss.  So, while Amazon is the latest key player, they are not the total reason.  It is, as always, all about the consumer.

It’s always been this way and it will always be this way.

Madison Luxe Group is an innovative beauty, fashion and lifestyle luxury brand retail sales distributor and marketing consulting agency founder Christine C. Oddo and Madison Luxe Group
Christine C. Oddo founder Madison Luxe Group, author The Christine Report Blog christine@madisonluxegroup.com
Valentino Resort 2018 Socks, Anklets and Dresses?!? AMAZING!

Valentino Resort 2018 Socks, Anklets and Dresses?!? AMAZING!

Valentino Resort 2018 Socks, Anklets and Dresses?!? AMAZING!

A great reason for new accessory shopping- socks and anklets.

Valentino Resort 2018 with Socks and Anklets is So AMAZING!!
Red for Resort Never Looked Better! Crisp Chic
Valentino Resort 2018 with Socks and Anklets is So AMAZING!!
The oversized blue jacket with this graphical dress to these adorable anklets! Fab Fashion
Valentino Resort 2018 with Socks and Anklets is So AMAZING!!
This is stunning, a whisper thin dress with anklets looks completely polished! Great Style
Valentino Resort 2018 with Socks and Anklets is So AMAZING!!
Serious fave with the cargo jacket balancing the cotton dress and beyond cute socks and sandals!  So girlie So tomboy
H2H- Are You Experienced?  Human to Human – The Digital Promise Delivered

H2H- Are You Experienced? Human to Human – The Digital Promise Delivered

Jimi Hendrix was on the right track in many ways when he asked “Are You Experienced?”

So what exactly is H2H?  No, it is not the latest Asian flu.  Neither is it water—that is H2O.  And its definitely not the latest networking app!

H2H is “Human to Human”

H2H is About Brands & Delivering on Their Digital Promise

Your digital promise is the full delivery of your brand’s experience to your consumer.  Sure, its easy to produce slick graphics and fabulous copy on a webpage and in social media.  But brands have to really ask themselves if they are also providing the human experience vis-a-vie their digital presentation.

At first this seems a bit crazy and if nothing else completely contradictory.  Isn’t the whole point of digital is that it’s exactly just that-digital?  Not exactly.  What customers are demanding is the full range of a robust experience that a brand has to offer.  What seems to be new here really isn’t.  But with digital in the mix, the rules of execution have been forever altered.  Marketers know that consumers do not want to simply buy something, they want to fully experience it.  This means that brands now have to understand how to seamlessly deliver online and offline–with great humanness.

The rules of brand delivery and execution are forever changed.  

Missing the H2H portion of the brand delivery equates to treating your customer like a piece of digital meat!

Human to Human Marketing is The Digital Marketing Brand Promise Delivered
Human to Human Marketing is The Digital Marketing Brand Promise Delivered

 

This is nothing new because as far back as 1998, Joseph Pine and James Gilmore published “Welcome to the Experience Economy” and the phrase was then forever coined.  They plotted The Progression of Economic Value graph.

The Progression of Economic Value Created in 1998
The Progression of Economic Value Created in 1998!

Even then in 1998, customers were demanding experiential immersion with a brand. With digital marketing, they are demanding it even more.  Its sort of a paradox.  The more brands deliver remotely, the more customers expect to be treated like a human.

“Its sort of a paradox.  

The more brands deliver remotely, the more customers expect to be treated like a human.”  

Farfetch, the digital platform featuring hundreds of impossible to find boutiques and merchandise, recently announced their “Store of the Future”.  Check out this short video from Bloomberg.

Farfetch is setting the standard for digital delivery and human experience.

Farfetch founder, Jose Neves says:

“The next stage in the evolution of the fashion industry is the connected store, which uses technology to enhance the luxury retail experience to become even more customer centric,” he said. “Farfetch is at the crossroads of luxury and technology and is well placed to understand its needs and deliver a tailored solution.”

Jose Neves on LinkedIn-the Creator of Farfetch
Jose Neves on LinkedIn-the Creator of Farfetch

In their new retail store concept, Farfetch customers will experience the full immersion of humanity wrapped in a digital brand delivery.  Farfetch has executed an admirable business benchmark for H2H.

Is your brand ready for H2H?  Are you experienced?

Christine C. Oddo is the author of The Christine Report blog and founder of
Madison Luxe Group; a beauty and luxury product retail sales & digital strategy agency.
Inquiries to christine@madisonluxegroup.com
Madison Luxe Group Where Luxury Meets Reality www.thechristinereport.com www.madisonluxegroup.com
The Christine Report
Maximalism vs. Minimalism.  What Meme Is Right for Your Brand?

Maximalism vs. Minimalism. What Meme Is Right for Your Brand?

Maximalism versus Minimalism.  If you created a campaign using a meme, which way would you go?  Which visual style is more representative of your brand?

More than ever before, visual impact takes the lead role in brand presence.  Memes are an excellent tool for delivering incredible visuals while identifying with your target consumer.  In the not-to-distant-past campaigns relied heavily, and successfully, only on their creative and production capabilities.  Our digital media world has changed all that. Creative is no longer perceived and judged just as award-winning art-for-art’s-sake.  It now has to be conceived with the notion that it can go viral – and we all know that creating the magic of going viral is the killer hack in digital branding.  Now not only does creative have to be flawless and fitting, it must also be able to go into full viral motion.

Memes are a leading way to instantly deliver your brand message.

So, will you go with the Maximalist pow and deliver eye candy straight between the reader’s eyes?  Or, is it more fitting for your brand to play it cool and draw them in with a I-couldn’t-care-less-about-how amazing-I-look-‘tude?

Gucci’s latest Watch campaign is obviously continuing their trend in Maximalist fashion.

Check out some of their recent campaign memes.  The copy is critical too!

Gucci Meme 1Gucci Meme 2Gucci Meme 3

Want to understand how Gucci is utilizing memes into their campaign?

Read Australian Vogue’s article here.

Vogue Australia with Karlie Kloss

 

 

 

 

 

 

 

Now that you have experienced Maximalism, let’s see the difference with Minimalism. What Vetements just did is simply way too cool.
Vetememes the Vetements Meme Jacket Sold Out
Vetememes the Vetements Meme Jacket
Burberry’s Art of The Trench campaign is iconic for its minimalist imagery and impact. They further capitalized on their viral success with a flawlessly linked execution via brick & mortar and engaging user generated content.
Burberry's Art of The Trench Campaign Utilizes Memes, Brick & Mortar and User Generated Content
Burberry’s Art of The Trench Campaign Utilizes Memes, Brick & Mortar and User Generated Content

 

 

 

 

 

 

 

 

 

What Burberry’s did is extremely important.  It illustrates the opportunity for how a brand can lead an entire robust campaign with a single piece of developed creative.

We now know the importance and opportunities of memes.  So what will it be- Maximilism or Minimalism?

 

headshot-from-christmasChristine C. Oddo is the founder of Madison Luxe Group a beauty and luxury product retail sales and digital strategy agency and author of The Christine Report blog.

Inquiries to christine@madisonluxegroup.com

 

Raf Simons’ for Calvin Klein 1st Show = A-MA-ZING

Raf Simons’ for Calvin Klein 1st Show = A-MA-ZING

Soooooo Lovely.  Paris Cosmopolite 2016/17 Métiers d’Art show – CHANEL

Soooooo Lovely. Paris Cosmopolite 2016/17 Métiers d’Art show – CHANEL

 

Watching this Chanel show was like a mini-vacation for me. It is incredible. The models stroll, strut, dance and frolic in the Ritz hotel. Not a traditional high strut catwalk in any way. I love this. They look like they are having the best time, the music is adorable and of course the clothes are beyond. Go ahead, take a moment for yourself you totally deserve it! Watching this is my idea of mindfulness.  Enjoy.