Maximalism versus Minimalism. If you created a campaign using a meme, which way would you go? Which visual style is more representative of your brand?
More than ever before, visual impact takes the lead role in brand presence. Memes are an excellent tool for delivering incredible visuals while identifying with your target consumer. In the not-to-distant-past campaigns relied heavily, and successfully, only on their creative and production capabilities. Our digital media world has changed all that. Creative is no longer perceived and judged just as award-winning art-for-art’s-sake. It now has to be conceived with the notion that it can go viral – and we all know that creating the magic of going viral is the killer hack in digital branding. Now not only does creative have to be flawless and fitting, it must also be able to go into full viral motion.
Memes are a leading way to instantly deliver your brand message.
So, will you go with the Maximalist pow and deliver eye candy straight between the reader’s eyes? Or, is it more fitting for your brand to play it cool and draw them in with a I-couldn’t-care-less-about-how amazing-I-look-‘tude?
Gucci’s latest Watch campaign is obviously continuing their trend in Maximalist fashion.
Check out some of their recent campaign memes. The copy is critical too!
Want to understand how Gucci is utilizing memes into their campaign?
Read Australian Vogue’s article here.
What Burberry’s did is extremely important. It illustrates the opportunity for how a brand can lead an entire robust campaign with a single piece of developed creative.
We now know the importance and opportunities of memes. So what will it be- Maximilism or Minimalism?
Christine C. Oddo is the founder of Madison Luxe Group a beauty and luxury product retail sales and digital strategy agency and author of The Christine Report blog.
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